Proplak Snow from Knauf, a range of powder coatings for plasterboards designed with and for French applicators

This offer, which required two years of development, judiciously complements Knauf's ready-to-use PROPLAK® joint coating solutions.

Taking perfectly into account the essential characteristics essential to French applicators, this new offer boasts extreme whiteness, glide and perfect consistency for holding on the trowel. These intrinsic qualities, dear to professionals, make PROPLAK® SNOW powder coatings solutions that are both technical and accessible to all.

The scope of the PROPLAK® SNOW offer also ideally corresponds to the working habits of professionals. On the program, 5 references, including 4 coatings with various setting times (1/2/4 or 8 hours – depending on the type of joint treatment to be carried out on construction sites) and a 24-hour drying coating, Proplak® Finish, particularly efficient for the finishing pass of the joint and the complete raking of plasterboards.

These new references will be marketed from September 2023 in construction materials merchants as well as in specialized Finishing/decoration points of sale.

PROPLAK® SNOW: the genesis, close collaboration with professionals

To co-design this new offer, Knauf demonstrated real know-how in developing formulations by focusing on “the balance of the best”. The industrialist was thus able to count on the involvement of 40 French companies, of all sizes and from all regions, some of which are members of the Cercle du Plaster (network of Knauf expert plasterers, plaster enthusiasts and partners in co-development solutions).

The goal, as Audrey Colantuono, Interior Design Product Manager, explains: “ Align Knauf technical expertise with the expectations of reference applicators, in order to co-develop a range of powder coatings dedicated to the jointing of plasterboards which must display impeccable professional quality while remaining accessible to all, meeting the expectations of 'a maximum number of applicators". Before concluding : " The PROPLAK® SNOW range has been developed with high standards in order to offer remarkable installation comfort and exceptional results. »

After having designed initial formulation proposals, Knauf was able to have them tested. First of all with blind tests, allowing applicators to have objective feedback, whatever the formulation. Then, for several months, on site with real construction sites, throughout France. With more than 1800 bags tested by 40 plasterboard joint experts, the feedback made it possible to refine and arrive at final formulations adapted to regional specificities, the stages of joint treatment or even the types of site to be carried out. .

PROPLAK® SNOW: essential characteristics for plasterers and jointers

These 5 new PROPLAK® SNOW formulations thus constitute an offer perfectly suited to the wishes of applicators looking for quality of implementation and final result.

With optimized gliding on the support thanks to a pleasant texture to work with, PROPLAK® SNOW coatings guarantee ease of installation and beautiful finishes. Better, if their extreme whiteness is a quality indicator and facilitator of subsequent painting, their excellent hold on the tool guarantees clean and careful work. “Intrinsic qualities which also inspired the name of the new range and the parallel with snow,” underlines Audrey Colantuono.

The new PROPLAK® SNOW powder coatings, thanks to a neutral PH formulation and using the vast majority of natural materials, are non-aggressive for the skin of the applicators.

In addition, the 5 new PROPLAK® SNOW powder coatings have an A+ classification for indoor air quality, the best possible level of classification.

PROPLAK® SNOW: 5 references to cover all sites for all applicators

In order to cover as many construction site needs as possible, the new offer of 5 PROPLAK® SNOW references is perfectly complementary.

The PROPLAK® SNOW commercial launch

Even during the commercial launch phase, Knauf continues to place its applicators at the center of the device. The manufacturer thus thanked some 130 jointers selected or who participated in the tests with the sending, in preview during the summer, of pre-launch kits. In total, 650 bags of coatings were distributed.

The effective marketing of the new PROPLAK® SNOW range will take place from September 1, 2023, with events (samplings, technical mornings) in 200 points of sale in the professional construction materials trading network but also in specialized points of sale paints and finishes from October.

Recommended indicative retail price for PROPLAK® SNOW coatings (1/2/4/8 h) of €15,90 excluding VAT per 25kg bag.