Project of 19 architectural follies for 2025 in Neuilly-sur-Seine

Companies, brands and public institutions that apply to occupy one or more of these 35 m³ pavilions will be able to choose between two architectural proposals: the earthen folly by Edouard François and the glass one by Manuelle Gautrand.

The first, a cube of raw earth with vaults and stratified cells protected by a glass case, will come from 3D printers.

The second is a skilful arrangement of glass bricks from recycled glass roofs, polished or matt, assembled continuously or in moucharabieh.

"Economical in carbon", "aesthetic", built "from recycled materials", the follies will be "open to technological experimentation", explained the mayor of Neuilly-Sur-Seine Jean-Christophe Fromantin.

Their vocation is to give the public "a different experience from traditional commerce", underlined the elected official.

This project “arouses great interest”, welcomed Mr. Fromantin who will receive interested companies and public actors, including luxury brands and museums. "We will judge the intensity and diversity of experiences" that these pretenders to madness can bring.

These 19 "small architectural extravagances", inspired by the 2th century, will enliven the 40.000 kilometers of avenue Charles-de-Gaulle between Porte Maillot and La Défense, west of Paris, "an area of ​​very high activity with XNUMX salaried jobs", according to the mayor.

"The idea is to restore the attractiveness of this avenue which had become an urban highway", by installing these follies and revegetating two of its ten hectares with nearly 600 trees and favoring soft mobility.

The cost of rehabilitating this avenue is estimated at more than 58 million euros, financed mainly by the City with grants from local authorities and institutional partners.

Each company or public institution that will occupy these follies will have a temporary occupation permit (AOT) for 15 years and will have to finance its construction cost, namely 600.000 euros.