The Valencian company, leader in the shower sector, presented its new 2021 catalog at the ISH international fair in Frankfurt / Main (Germany) with the aim of positioning itself as the best European specialist in shower screens.
At ISH, one of the most important trade fairs in the world, everything revolves around two vital resources: water and energy, bringing together two trade fairs under one roof: "The Bathroom experience". bathrooms), and the energy, heating and air conditioning sectors of buildings.
During the biennial event, which was held from March 22 to 26 virtually due to restrictions imposed by COVID-19, PROFILTEK presented its latest news, personalized for each user experience while defining models and trends for each market segment. That is to say for each type of distribution chain (sanitary and bathroom specialists, contract channel, DIY, etc.), and for each European market.
PROFILTEK's specialization is based on two different realities in terms of products and services:
- On the one hand, the “made-to-measure product”, which presents the complete range of walls that can be personalized according to the tastes and preferences of each customer, with a selection of referenced products.
- On the other hand, the “standard product in stock”, which includes a range of selected products with immediate dispatch within 72 hours.
The catalog presents new series and solutions at the cutting edge of design, such as the Vanity series or the Gallery series, as well as new possibilities for one of the flagship products, “Konvert Solution”, which consists of transforming your old bathtub into a new shower area with ample storage space. The possibilities for customization are also more numerous with new types of glass and profiles, such as textured “Wavy” glass, profiles with a matt white, black or matt gold finish, new handles or new decorations by digital printing. Imagik.
On these novelties and others presented in the new catalogs, PROFILTEK CEO Esteban Azcuénaga said: “We intend, with specialization, to tailor our value proposition in products and services to the needs of each type of customer, wherever they are in Europe. The type of wall, transport or assembly is adapted to the requirements of customers and distributors. Profiltek thus extends its quality and its great capacity for adaptation and customization, from the product (more than 20 million combinations of walls), to other equally important services for an excellent service, a hallmark of the company ” .
Precisely on this last point, Azcuénaga pointed out that “PROFILTEK has its own logistics and transport service which allows us to guarantee exceptional delivery quality, an essential aspect, along with the quality and design of the walls, for the satisfaction of our customers”.
Finally, it should be noted that all the novelties of PROFILTEK can be seen with an enormous degree of realism on the company's website, which offers the most advanced “virtual decorator” in the sector and multiple services to its customers in professional space.
