Price of the best-rated brand on Google: which brands are popular with French consumers?

The significant increase in the figures collected in 2024 proves that customer experience is more than ever at the heart of companies' strategy. Thus, the overall average score reaches 4,28 in 2024 (compared to 4,17 in 2023), a significant increase of 0,11 points. In addition, the response rate to reviews climbs to 60%, marking a clear improvement compared to the 52% recorded the previous year.

A key barometer for brands and consumers

Created in 2022, the VASANO “Best Rated Brand on Google Award” has become the annual event for analyzing the performance of distributors and networks. This ranking provides a unique perspective on the commitment of brands in their customer relations. The 2024 edition highlights the brands that have maintained or improved their excellence. While some confirm their leadership position, others stand out by shaking up the rankings in their respective categories.

VASANO has enriched this edition by introducing 2 new sectors (catering, sports equipment) and 4 new categories (automobile distribution, fast food, traditional catering, sports stores) offering an even more complete panorama of customer satisfaction.

Without completely reshuffling the cards, the 2024 edition welcomes the arrival of these new players and confirms the performance of many networks to be discovered in detail below:

Real estate agency

• Real estate agency: Human Immobilier, with a rating of 4,85/5 (vs 4,83 in 2023) and 13.349 reviews, or 10% of the sector, takes 1st place

Automotive

• Technical inspection: Autosécurité, with a score of 4,90/5 (vs 4,87 in 2023) and 45.238 reviews or 27% of the sector, retains 1st place for the 3rd consecutive year.
• Car maintenance & repair: Speedy, in 2024, the score of 4,63/5 (vs 4,60 in 2023) and the 23.180 evaluations on Google (i.e. 20% sector) place the brand on the 1st step of the podium.
• Vehicles rental : Europcar, with a score of 4,77/5 and 58.610 reviews (30% of the sector), has made spectacular progress, going from 7th to the top of the category.

Bank

• Insurance agencies: Allianz, with a rating of 4,86/5 (vs 4,81 in 2023) and 42.982 reviews (i.e. 28% of the sector), shows notable progress and consolidates its position as leader in the ranking
• Bank branches: LCL, with a rating of 4,77/5 (vs 4,75 in 2023) and 58.610 reviews (i.e. 17% of the sector), remains on the 1st step of the podium for the 3rd consecutive year

House equipment

• Kitchenist: Cuisines Références, with a score of 4,86/5 (vs 4,85 in 2023) and 1.694 reviews (i.e. 3% of the sector), has taken the top spot in the ranking for the 3rd consecutive year.
• Furnishings: Mobilier de France, with a rating of 4,83/5 (vs 4,82 in 2023) and 6.918 reviews (i.e. 7% of the sector), is, as in 2023, in 1st place

Specialized distribution

• Large DIY stores: Weldom, with a rating of 4,58/5 (vs 4,48 in 2023) and 21.938 reviews (i.e. 13% of the sector), has remained in pole position for 3 years
• Building materials trading: France Matériaux, with a score of 4,59/5 and 826 reviews (i.e. 6% of the sector), made a remarkable entry onto the podium, taking 1st place.

1- Average score criterion: Only networks that have obtained an average score higher than 4 can be designated winners in their category. If no brand reaches this threshold, no winner will be designated.

2- Management of ties: Due to the margin of uncertainty linked to the composition of the networks during the year (openings, closures, changes of sign, obsolete files, etc.) and possible adjustments to the opinions (deletion or modification of opinions during the closing period of the statements), the following conditions apply to decide between the networks in the event of a tie: a. The average scores will be calculated to 2 decimal places. b. A tie is observed if the difference in the average score between several networks is less than 0,5%. Example: A network with an average score of 4,52 will be considered tied with a network with an average score of 4,54. c. In this case, the winner will be the network that received the greatest number of opinions during the year, but only if this network received at least 10% more opinions than its tied partner(s).

3- There is only one winner per sector of activity.