Préfal unveils its new brand identity

Préfal seized the opportunity of changing consumption patterns due to the pandemic to breathe new life into its image. And it starts with a new logo.

The new Préfal logo adopts a more modern typography and a forward-looking iconography, symbolized by a door that opens to the world. To embody the flexibility and adaptability of the brand, it is available in blue, green, red or yellow. In fact, Préfal is committed to meeting the needs and expectations of its customers by providing them with reliable products, efficient tools and services, a quality human relationship and proximity to manufacturing allowing them to exercise their profession to the best of their ability. . The logo is accompanied by a new signature which reaffirms the know-how and the assets: "pro like you, easy as anything" for professionals and "demanding like you, easy as anything" for individuals.

“The world is changing, Préfal too ... The world is changing, the purchasing practices of individuals are changing and the health crisis only reinforces this new way of consuming. To be part of the future, we must adapt to it by asserting our identity and our difference. And to strongly mark our ambitions for tomorrow, Préfal is changing its face and wearing a new logo. Throughout the coming months, we invite you to support us in this new dynamic. New products, new services and new communication tools, a real renewal is underway. ", François Bourgoin, Chief Executive Officer of Préfal and Chairman of the HPG Group

Since 1989, Préfal's mission has been to offer quality products, 100% French, accessible to as many people as possible and deeply rooted in the times. Friendly, cheerful and colorful, this brand is aimed simply at today's families who want to equip themselves with high-performance products at the right price.
On the pro side, the Préfal brand aims to be a key partner that is an integral part of its customers' lives. From the quality of the relationship, to the support, to the development of their activity to training, Préfal is positioned as a reliable partner who has a national strike force, while having the agility of an actor regional.