Cheminées Poujoulat brightens up its notoriety with a third weather sponsorship

For this third consecutive year of weather sponsorship, the advertising spots of the European leader in chimney flues and metal roof outlets remain on the same course: informing consumers about the importance of installing a quality flue to benefit from an efficient heating solution. This year, Cheminées Poujoulat has also decided to focus on its new exterior design solution: the Outsteel brand by Cheminées Poujoulat, which offers a range of designer covers for heat pumps and air conditioning.

2 spots: Cheminées Poujoulat at the entrance, Outsteel at the exit

For 4 weeks, from September 9 to October 2, 2022, Cheminées Poujoulat will frame the weekend weather reports, from Friday to Sunday, from France 2 and France 3, with 2 12-second spots. This TV campaign will also be broadcast on weekends on TV5 Monde and La Chaîne Météo.

Entrance spot

The entrance spot evokes winter comfort by the fire provided by Cheminées Poujoulat heating solutions, a French manufacturer since 1950. At the end of the spot, viewers are reminded of the importance of have a quality flue to benefit from an efficient heating solution.

exit spot

New for the 2022 TV campaign: the exit spot highlights the brand new flagship innovation developed by Cheminées Poujoulat for outdoor landscaping, Outsteel. A range of heat pump and air conditioning covers that fits perfectly with the brand's approach of offering more and more personalization and aesthetic solutions, which are popular with consumers.

Anchoring Cheminées Poujoulat in the daily life of French people

Since 2020, Cheminées Poujoulat has been sponsoring the weather on France 2 and France 3. As a brand offering solutions present in French homes, which contribute to comfort, the choice of this program is explained by its unifying and family profile. Also, supporting the weather at this time of year is consistent with the heating activity.

With this third year of TV campaign, Cheminées Poujoulat continues to strengthen its relationship with the general public, consolidating its notoriety year after year. Addressing consumers in this way not only informs them of existing solutions for their thermal comfort, but also favors partner companies distributing its products.

Cheminées Poujoulat is thus continuing its career as a benchmark French manufacturer, whose innovations are regularly recognized and valued by professionals in the sector.