Founded in 1994, the Group has achieved spectacular success in its market and had a record year in 2021, with revenue showing growth of +25% compared to 2020. Revenue in France also experienced remarkable progress with more than 30% growth, rising from 38 million in 2020 to 50 million euros in 2021 (estimate of 60 million for 2022).
Today chaired by Mikołaj Placek, son of the Group's founder, OKNOPLAST has succeeded in becoming a solid and recognized brand, counting among the leaders in the field of joinery in Europe. “We respond to market needs and invest heavily in cutting-edge production tools. We are currently in the top 3 of PVC window manufacturers and we want to go further. We have the second largest sales network and our French customers appreciate the quality of OKNOPLAST products and especially the modern design and superior technology of our brand. explains Mikołaj Placek.
A global player, OKNOPLAST is present in 19 countries in Europe (Austria, Czech Republic, France, Germany, Poland, Slovakia, Slovenia, Switzerland, Italy, Scandinavia, etc.) and is pursuing its internationalization policy with new establishments in Sweden, Belgium, United States, Portugual, Spain and Morocco. From its 4 factories which produce more than 1,5 million windows each year, the manufacturer has equipped, over the last six years, the equivalent of the population of a city like Barcelona.
France, the group's leading export country
Established in Rennes for 10 years, OKNOPLAST France has become a key player in France with an innovative, tailor-made and competitive offer. Its presence in the territory is strong with a network of more than 3.500 points of sale and benefits from the large production capacity of the group's factories (more than 7.000 windows per day). It can thus respond quickly to a wide variety of orders for PVC windows.
For Gilles Carré-Roué, President France: “France represents a real challenge for OKNOPLAST. We are making great strides to become the number one home renovation company by 2028.”
Oknoplast celebrates its 10th anniversary in France
OKNOPLAST continues its deployment on the national territory and celebrates this year the 10 years of the French subsidiary. On this occasion, the brand invited partners, subsidiaries and employees on September 6, many of whom came to discover Rennes and the Brittany region.
As a joinery manufacturer, it was important to place architecture at the center of this anniversary. The festivities began with a visit to the heart of the city which made it possible to illustrate contemporary architectural issues with a theme centered around views, openings and viewpoints. A Gala evening then took place in the sublime Opéra de Rennes, a historic place remarkable for its 170th century architecture. More than 3 guests attended the event. This meeting entitled OPENING FOR GOOD - opening for well-being - was an opportunity to highlight OKNOPLAST's development axes articulated around XNUMX main themes: digitalization, ecology and the product with the launch of the new PRISMATIC window and HST Motion sliding windows.
A move at the end of the year to expand the team
To support its growth and welcome new teams, OKNOPLAST plans to move to larger premises in Rennes at the end of 2022. The France office now has more than 40 people who work daily with the brand's customers. A design office, technical sales representatives, a marketing and communication team, not to mention an omnipresent sales force, contribute to the development of the company in France.
Customers in the spotlight
Because the personalized support of customers is at the center of its axes of development, OKNOPLAST has set up, for several years, the unique Premium Resellers program. This network now has more than 220 active premium members, and OKNOPLAST's ambition is to strengthen this network to 350 partners by 2025.
OKNOPLAST has always wanted to be as close as possible to its resellers by collaborating in a spirit of win-win commitment. The objective of these Premium partnership agreements is to support partners in their development while leaving them in control of their activities. OKNOPLAST offers them a well-known brand image with aesthetic and impactful tailor-made showrooms, national communication supported by the group, digital tools, training and proven know-how constituting a competitive advantage.
For Gilles Carré-Roue: “Today, the group's strategy is to evolve in a process of controlled growth thanks to a structured and organized distribution. »
During the 10th anniversary evening of OKNOPLAST, Gilles Carré-Roué the President of OKNOPLAST France, accompanied by Mikołaj Placek, Group President and Tomasz Radecki, Group Sales Director had the pleasure of presenting 4 Trophies on the themes of digital, ecology, the best progress and the most beautiful success story.
- Digital Prize awarded to SJH MENUISERIES – Mortagne-du-Nord (59)
- Ecology Prize awarded to STORE DECO LEMOINE – Saint-Quentin (02)
- Best progress prize awarded to the PROFEN Company – Granges-Narboz (25)
- Success Story Prize awarded to BR FENÊTRES – Sedan (08)
Accelerating cohesion and creating links, a customer round table has also been set up to promote the exchange of ideas. The opportunity for stakeholders to share their story within the OKNOPLAST Premium Partner network, their experience, their deployment of digital within their activity and their ecological commitments.
Efficient and tailor-made solutions for premium partners
Oknolive Tour Roadshow
OKNOPLAST goes out to meet its partners and organizes the OKNOLIVE TOURS Roadshows each year in Caen, Lille, Lyon, Marseille, Paris and Strasbourg. The purpose of these events is to support OKNOPLAST customers, to present them with the technical aspects of the new products, to train them on all of the brand's advantages and to introduce them to the sales support tools available to them. .
Powerful tools
OKNOPLAST facilitates the daily work of its business partners (window installers, installers, professionals, etc.) with powerful and easy-to-use digital tools.
In particular, they can monitor and manage their commercial activity in their dedicated MyOknoplast space. This CRM makes it possible to track orders, logistics tracking, after-sales service, price offers, lead management, marketing tool orders, etc. as well as all product information or technical data. The PrefWeb tool is also available for Premium partners to encrypt and transmit orders directly to the production plant.
OKNOPLAST also invested last year in an analysis and forecasting tool dedicated to the joinery market and developed by PROSPERENCES. This solution aims to support reseller partners and offers studies of their potential catchment areas, with a view to developing their presence in their sector, and increasing their market share and turnover.
Noting that more and more partners are putting on an investor hat, OKNOPLAST will also be able to support them in their market research before setting up as an expert in business development assistance.
This new tool and the strengthening of this collaborative component with Premium Partners makes it possible to consolidate OKNOPLAST's commitments, which demonstrates its willingness to support them ever more in their development.
New arrivals
The OKNOPLAST Research and Development department is constantly working on innovation to offer windows, doors and rolling shutters at the forefront of technologies and trends in terms of opening joinery.
Prismatic
The new PRISMATIC window is now available with a centered handle as standard. This new model has many advantages, starting with its sleek design thanks to a slim profile of 76 mm and a central beating of 120 mm. Its large glass surfaces bring great clarity to the interiors, synonymous with well-being, but also with a significant reduction in energy consumption.
The PRISMATIC window has good insulation performance thanks to its class A profile with 5 chambers and its triple seal which guarantee sound protection, eliminate heat loss, air infiltration and condensation. It thus displays a coefficient of thermal performance Uw = 0,78 W/ (m²K) and a coefficient of sound insulation Rw = 34 dB.
HST Motion sliding windows
The new HST MOTION OKNOPLAST sliding window, with refined profiles, brings lightness and design to interiors. Offering up to 6,5 m² of glazed surface per sliding door, it offers a large opening to the outside and maximum brightness within the habitat. HST MOTION also has steel reinforcements for great stability and durability while remaining very maneuverable. Its flat threshold and its “lift-and-slide” system make it possible to lift one slider onto the other without overflowing, for optimal space saving.