Oknoplast adopts a new graphic identity and launches a new TV campaign

An end of the year 2021 rich in novelties for the Oknoplast group. First of all with the implementation of a new dimension of communication which results in a new graphic identity. Added to this is a brand new TV campaign which started on Monday November 29th and will last until December 19th.

Meeting challenges with new determination

Being among the market leaders in the carpentry industry doesn't just mean delivering top quality, safe, trendy and design-oriented products. The pioneers of the market focus above all on the preferences of their customers, for whom windows are often more than just a necessary addition to a facade. The new Oknoplast campaign is a response to increasing consumer demands and adaptation to their needs.

The new Oknoplast philosophy is also a response to the new challenges of a changing market, which has been particularly affected by the consequences of the pandemic that we are still going through. The changing pace of life and growing consumer mistrust have led to higher expectations of brand promise. In this new reality, a company must not only face the interests of customers in defining its offer, but also demonstrate its ability to know its audience even better than before - explain Pauline Papillon and Anaëlle Monchâtre in charge of Marketing and Communication Oknoplast France.

A new creative approach

The brand's new philosophy is to put the product at the heart of its communications. The objective is to show that we understand the daily life of our customers, as well as their different needs.

In the posts, we focus on the values assigned to the products:

PIXEL. designed for DESIGN
MINI CHARM. designed for LIGHT
PRISMATIC. designed for HARMONY
HST. designed for SPACE

We show the benefits of windows in a more pragmatic way, using the language of benefits, and explain how they translate into improved well-being, daily work, free time with family or seeking inspiration.

A new TV campaign

From November 29 until December 19, viewers are invited to come and discover the brand new OKNOPLAST TV campaign. On the program, 3 weeks of broadcasting on the major national channels and an additional replay: TF1, France 2, France 3, France 5, Canal +, RMC and BFMTV.

Discover all the spots of the OKNOPLAST campaign directly on the YouTube channel Oknoplast France.