In a context where the competitiveness of companies is being tested and their digitalization is ever more strategic, Obat is choosing to accelerate its expansion to support the managers of small businesses in their daily management and in their commercial expansion.
Since its creation in 2019, Obat's mission has been to bring simplicity and serenity to building professionals. The 100% online SaaS platform allows craftsmen to manage their quotes and invoices, their projects, their margins and the financial health of their business. In 4 years, Obat has established itself as the reference in its market and has been acclaimed by nearly 15.000 entrepreneurs, craftsmen and business leaders in France, Belgium and Switzerland.
Obat emphasizes the support and satisfaction of its customers. The result is a loyal user base invested in the development of the solution. Over the last 12 months, the solution has become a real platform by integrating numerous features and new services:
- Management of customer, supplier and subcontractor relationships
- Site monitoring
- Financial management
- Tracking margins and overheads
- Personnel and human resources management
- Marketing support
- Online directory of building professionals
- Accounting and legal support
- Integration of a network of construction partners
This new round of funding brings together Crédit Mutuel Innovation, New Alpha, NCI and Kima Ventures (in addition to historical investors Truffle Capital, Evolem and Holnest who also participated in the round).
This series A will allow Obat to accelerate its ambition to become the reference platform for construction artisans. These funds will make it possible, among other things, to:
- Open 50 recruitments over the next 12 months in order to develop commercial activities, customer experience, product and R&D,
- Develop more complementary partnerships with the Obat offer in order to always bring more value to its users,
- Accelerate the implementation of its product roadmap and continuously respond to the operational needs of building craftsmen,
- Refine its positioning and develop its brand awareness,
- Shorten development times and increase the collaborative aspects of the platform.
For Franck Asseray, Co-founder and President, Obat: “Support has always been at the heart of Obat’s value proposition, this round will allow us to strengthen our teams of advisors as well as product experts. We want to expand and accelerate our marketing strategy by opening new channels and continuing to develop long-term partnerships. »
For Florent Liagre, Co-founder and Managing Director at Obat: “Obat was built around 5-star customer support and a very solid functional base responding to the complex issues of our users. This fundraising will allow us to quickly reach 50 people in the R&D center and to go further in our vision of the all-in-one platform for VSEs in the building sector. A real OS for companies allowing them to simply view all financial performance indicators, navigate through permanent regulatory changes, simplify their customer relations, organize communication with their employees, subcontractors, accountants and suppliers. Beyond the management functionalities, we allow entrepreneurs to develop visibility and e-reputation in order to more easily acquire new customers and sustain their business. This Series A will enable us to strengthen our leading position on the French market while laying the first bricks for European expansion. »
For Erwan Bernard, Investor at Crédit Mutuel Innovation: “Obat addresses a sector that has historically not been digitalized, but this trend is changing, with a growing awareness of the value of digital as a lever for daily productivity. In 4 years, they have proven that they have created the best product to support construction VSEs in the management of their activity. This is what convinced us of their ability to assert themselves in the coming years as a leader in construction business management. »
For Thomas Fuster, Investment Director at New Alpha Asset Management: “We have been impressed by the pragmatism and execution ability of the founders who have successfully positioned Obat as a key player in the market by delivering a product of great value to customers. This allows the company to build its development on solid foundations, thanks to high retention and significant network effects. This inclusive solution also makes a solid contribution to the regulatory challenges of migration to electronic invoicing. New Alpha intends to use its Fintech expertise to continue to improve the customer experience and optimize the company's economic model. »
For Thibaut Escarras, Venture Investment Manager at NCI: “After fascinating discussions with Florent and Franck as well as with the pool of investors, we were convinced of the relevance of OBAT's positioning as well as the quality of the tools offered to building professionals. As an accelerator fund specializing in contech/proptech (and more broadly on the subjects of the city of tomorrow), we will leverage our network in real estate and construction in order to help generate business and partnerships. structuring, on behalf of OBAT. »
For Jean de La Rochebrochard, Managing Partner at Kima Ventures: “Construction is a historically difficult market to crack. It is Obat's ability to convince more than 10.000 companies in a few years and their vertical vision that made us want to join the adventure. »
For Bernard-Louis Roques, Co-founder of Truffle Capital: “This operation in Obat's capital perfectly illustrates Truffle Capital's investment strategy, which consists of identifying future leaders in fintech, financing them on a consistent basis with their KPIs, supporting them in their growth and their strategy through us. involving alongside managers, not only at Board level but also in our ecosystem, and promoting access to the most suitable financing. It is also emblematic since we are happy to welcome to our side the capital of Obat our colleagues specializing in Fintech just like us. Obat now has all the bases and means to establish itself as category leader. »