Prices of new real estate in resorts: what are the mountain trends for this winter 2025?

In 2025, resort real estate is more than ever a strategic choice, combining pleasure and profitability, in a context where energy performance and new infrastructures are redefining buyers' expectations. To support you in your search and offer a clear vision of the market, the Trouver-un-logementneuf.com portal updates its data and reveals the new programs still available, the prices in classic co-ownership or in tourist residences, or even in chalets. As the winter holidays approach, set off to discover these unique opportunities in the mountains and find the rare gem that matches your projects in the resort.

Thanks to good snowfall at the start of the season and record Christmas holidays, the French resorts continue to attract. Despite the difficulties encountered by new real estate elsewhere in the territory, the mountains and in particular the Alps remain a dynamic destination for real estate development. Here is an overview of the prices of new real estate in the mountains for this 2025 winter season!

Contrasting dynamics in ski resorts: price increases and localized adjustments

The new mountain real estate market continues to attract interest from investors and lovers of the great outdoors. However, price trends for 2025 reveal contrasting developments.

On the one hand, some price increases are explained by the exhaustion of the cheapest lots in the same new program and the scarcity of supply, like three-room apartments. On the other hand, some developers, faced with stock still available at the time of delivery or with work well advanced, opt for symbolic adjustments to their prices to conclude their transactions. For example, in a tourist residence, the price of a T3 went from €433.000 to €429.000 in one year.

This contrast highlights a real estate market where strategies vary according to the resorts, the scarcity of land and the progress of projects. In addition, the long cycle of mountain construction sites, marked by winter breaks, influences the pace of marketing and price dynamics.

The Alps: a market that remains attractive and forward-looking

The French Alps remain the leading destination for new mountain real estate. These resorts attract a varied clientele – families, rental investors, retirees or even young professionals – looking for diversified projects: second homes, rental investments or even main residences thanks to the rise of teleworking.

Buyer profiles are also diversifying: in addition to the French, many Europeans, Americans and even investors from the Middle East or Brazil find the Alps a safe investment. In addition to the authenticity of the villages, this trend can also be explained by the fact that skiing is much more affordable in the Alps than in the United States: a day pass in Alpine resorts costs between €50 and €80, compared to $200 to $300 in American resorts. This trend is accompanied by the growing interest of large hotel groups and foreign investors, such as the Société des Bains de Mer, which has invested in Courchevel and thus for the first time outside Monaco.

New real estate in the mountains retains its comparative advantages

New mountain real estate has undeniable advantages over old housing. Nearly two-thirds of mountain homes are classified E, F or G according to the energy performance diagnosis (DPE), and will gradually be banned from long-term rental by 2034. These bans reinforce the appeal of new homes, built to the most recent energy standards, with high performance and reduced energy bills.

The advantages don’t stop there. By investing in new properties, buyers benefit from:

• Reduced notary fees: maximum 3%, compared to 8% for old buildings.
• VAT recovery: 20% reimbursed for a property rented with para-hotel services (cleaning, linen, reception of tenants).
• Comfort and modernity: increasingly spacious, aesthetic and functional housing, adapted to today's needs.
• Quality architecture: new constructions meet strict aesthetic criteria imposed by municipalities, thus preserving the charm of Alpine resorts.

Prices vary depending on the resort: between luxury and accessibility

The mountain ranges offer a wide range of prices depending on the resorts and the properties sought. Large high-altitude resorts such as Val d'Isère, Méribel or Chamonix concentrate the most sought-after properties, displaying prices reaching up to €20.000/m² for exceptional properties. Conversely, mid-altitude resorts such as Châtel or Morzine remain more accessible while offering an authentic and dynamic living environment for a large part of the year.

Here are some updated examples of prices for T3s in 2025:

• Chamonix: from €897.000
• Flaine (tourist residence): €429.000
• Morzine: from €350.000 to €682.500
• Alpe d'Huez: between €430.000 and €1.185.000
• Samoëns: €290.000
• Val d'Isère: from €1.645.000

Two new programs in Méribel and Châtel

Commercial launches are also becoming rarer in resorts, given the general economic situation. However, MGM Constructeur is launching the Chalet Apsara in Méribel-les-Allues, a small co-ownership of 14 apartments (2 to 5 duplex rooms) in a chic Savoyard style. With high-end services: equipped kitchens, spacious balconies, cellar, ski locker and covered parking, this intimate project promises a refined living environment in the famous Savoyard resort of Les 3 Vallées. Delivery scheduled for the end of 2026, from €527.000 for a T3.

In Châtel, Sogeprom unveils the Grand Écrin Châtel Lodge & Spa, a tourist residence with 49 apartments (2 to 7 rooms) furnished and decorated with care. With a spa, indoor swimming pool and premium services, this residence benefits from direct access to the Portes du Soleil ski area and its 600 km of slopes. Delivery scheduled for the end of 2027, from €417.750 excluding tax for a T3, including furniture and parking.

Exceptional chalets sometimes more accessible than in the old ones

While the prices of exceptional mountain chalets often reach new heights, investing in a new property can sometimes be more advantageous than in an old one. For example, a 200 m² chalet in a popular resort like Alpe d'Huez can be priced from 3,1 million euros in a new development, with modern architecture and high-end materials. In the Haut-Savoie resort of Les Gets, new three-bedroom chalets can start at around one million euros, prices that are sometimes more competitive than for similar properties to renovate in an old building. These new properties offer superior energy performance and require no work, which is a major advantage for investors.

Investing in the mountains, a winning bet in the long term

With its contrasting prices, but its ever-increasing appeal, new mountain real estate is establishing itself as a strategic investment. Whether to enjoy the snowy slopes, breathtaking landscapes or rental opportunities, the French Alps continue to attract investors and lovers of the great outdoors.

New mountain real estate prices in real time

Methodology: a real-time calculation method

Examples of prices in euros starting from for a new T3 apartment, with two bedrooms, noted on 28/01/2025 in winter sports resorts with new housing operations currently listed on the site: Trouver-un-logement-neuf.com

Caution - Please note that these are examples of sales prices currently practiced in resorts and not average prices, contrary to our usual barometers. The number of operations for each station is in fact not sufficient to establish price averages.

Illustrative image of the article via Depositphotos.com.