But who are the new kids?
Promobat - 47 Villeneuve sur lot
Entry in July 2020
Lot et Garonne is in the spotlight with the company Promobat. Established since 1993 in the city of Villeneuve-sur-Lot, the company of 5 people is managed by Frédéric Veschambres. Specializing in exterior and interior carpentry, it has a showroom of over 300 m² to offer ranges of aluminum, wood and pvc products. Generalist expert, Promobat is positioned on new and renovation projects for both individuals and professionals in its region.Former member of a national network, Frédéric Veschambres joins the GAP Référencement network to develop his reputation in his regional market in the using personalized supports.
Verandas Lauragaises 31540 Saint Félix Lauragais
Entry in July 2020
Direction the Toulouse region with the company Vérandas Lauragaises. We are talking about the specialist in the installation and sale of gates, swimming pool fences, roller shutters, blinds and verandas. Experts in all types of classic, made-to-measure verandas, terrace closures and entrance halls, the company has a 350 m² showroom. Created and managed by Frédéric Bes for 13 years, this company of 7 people joined the GAP Référencement network to develop its offer in exterior and interior carpentry. The manager was won over by the quality of the suppliers and the negotiated purchase prices of the network, not to mention the communication tools.
Great south habitat - 13 Marseille
Entry in September 2020
Return to the stronghold of the GAP referencing network with the arrival of Grand Sud Habitat, specialist in the supply and installation of windows, shutters, blinds, pergolas and verandas in Marseille and its surroundings. Founded in 2003 and managed by Rudy Asseraf, the company has a 300 m² showroom to welcome and advise private customers. The choice of the GAP Référencement network lies in the 100% personalized communication that enhances its point of sale (instead of the network) and the e-commerce platform to start online sales as well as the ERP project which must be finalized at the end of 2021 .
An identity positioning that appeals
With the hindsight of its 12 members, the GAP Référencement network is starting to understand the demand of its new members. “Beyond the traditional services that traditional networks can provide, the joinery businesses that join us are unanimous on our identity positioning. With us, they keep their identity 100% regardless of the media. »Explains Eric Beyne, the network's commercial director. “It has been our choice since the start of this adventure. We wanted a network where our member feels at home, a second family like in the Rugby world that transpires through our communication. Through our tools and actions, we promote the brand of our member in its catchment area to develop its notoriety. The logo of our network is invisible unlike other networks on the market, we are not affiliated with any manufacturer, which gives us total freedom of action. »Explains Eric Beyne. If the media are shared, communication and content are also personalized, which requires a lot more work and investment. “For example, our new catalog naturally bears the image of our member, but it also contains personalized content. We have included photos of their region (tile for the South or slate for the North) or the different services they offer. It's work, of course, but the result is up to our member but above all to his customers who recognize themselves in the speech. »Says Florent Ardouin, Communication Project Manager for the GAP Référencement network.
Proud to bring together its members for the second convention
The GAP Référencement network also brought together its members for its 2e convention on September 8 and 9. A real moment of pleasure to meet after the cancellation of the June date because of health measures. 2 days which aimed to present new members and new services, notably with an e-commerce platform, once again, completely personalized. Purchasing has also been at the heart of the field with the arrival of new premium suppliers who see the strong development potential of the network. Finally, the various “business” actions for 2021 were presented because here too, the network does not hide its intentions. “We are building our team little by little but we are already ready to win! »Concludes Eric Beyne.