212 pages for everything you need to know about carpentry
What strikes first about this catalog is of course its volume but above all its transversality of carpentry “As they say in Rugby, he's a pretty baby! " smiles Eric Beyne, the network's sales director. “It brings together all the carpentry families, from the window to the portals, from the front door to the pergolas but also from the closet doors to the dressing rooms. In 25 years of experience, I do not remember having seen such a book, it is a titanic job. " adds Eric Beyne.
An editorial approach for the end customer
Second impression, the editorial content associated with the graphic quality of the book. We really feel the desire to get closer to the end consumer. “It is a priority choice to advise and attract the customers of our members. We support them and help them develop their notoriety in their territory by promoting their company ” explains Florent Ardouin, Communication Manager in charge of the GAP Référencement network.
In each of the 8 carpentry families, you will find a chapter "How to choose" with the various technical points but also advice on style or decoration. Supplier products are showcased with beautiful visuals and "Pro tips" ou " zoom on… " which highlight elements of differentiation. Finally, the paper is qualitative and surprising. The matt effect is explained by an assumed choice to start with a sustainable development paper ...
"I am proud and happy with the reaction of our members" complete Florent Ardouin. “Many of them pointed out to me that I had never seen such a work in the carpentry. This is further proof of the differentiation of the GAP network even if it remains a catalog, I am sure that it will stay with the customer for a long time, even that it will be shared ” concludes Florent Ardouin.
A document that enhances and keeps the identity of its member
If the inside pages are identical, the cover page, the second, third and last cover are entirely personalized with the effigy of the member.
“This is the DNA of our network, our member keeps his identity and all our media are 100% personalized to enhance his point of sale and enhance his image. The GAP Referencing logo does not even appear on the cover. " explains Eric Beyne.
“The catalog is a tool that should help them develop their business locally. We have therefore integrated their own services but also their work site achievements. Thus, we respect their regional specificities and their customers feel much more concerned by the proposed offer ” concludes Eric Beyne.
To request the catalog, click here.