Myral unveils 24 new colors of its ITE solution inspired by French landscapes and buildings

The color chart, resulting from direct exchanges between the industrialist and the architects on sites combining collective and tertiary sector, brings together the most requested colors and the most inspiring for the profession. Developed in partnership with NACARAT, a color design agency, this new palette is inspired by the architecture and the richness of the regional landscapes, in total harmony with the 100% French origin of the manufacturer.

Our color chart is the result of grouping together the colors most requested by architects. We still have to give meaning, tell a story, feed the inspiration of those who design and imagine. The meeting with NACARAT Color Design allowed us to give substance to this ambition. A new milestone has been reached for Myral, that of performance in the service of aesthetics!
-Sylvain Bonnot, CEO of Myral

Expert colourists to innovate while respecting the building and the environment

MYRAL through these new colors wishes to innovate in order to renew the positioning of its ITE solution on a lasting basis. To develop balanced and relevant colors, in line with market expectations, the manufacturer was supported throughout the design phase by NACARAT, an agency specializing in color design. With its specific expertise in the identity and color heritage of brands and regions, the agency has placed two central objectives at the heart of its strategy: to create an innovative range based on contemporary trends and practices in color and color. facade material, and borrow from local colors so that this new range can easily be integrated into the urban landscape.

The design process for the 24 new colors was structured in three stages:

• An in-depth research into contemporary trends and practices in color and facade material;
• An analysis of local colors in France, fed by surveys of the land on traditional buildings and quarries;
• Colourist expertise, consisting in the creation of a balanced and innovative color palette.

A wide choice of colors and aspects suited to contemporary architectural design

This renewal offers a range of harmonious colors, current and more able to touch the markets of contemporary architecture and particular buildings, in particular with the aim of better integrating into the urban and peri-urban landscape in France. Directly inspired by the nuances present on the French territory, they are the concrete testimony of a diversity of built heritage, local, which they perpetuate today in the contemporary architectural conception. The 24 new MYRAL colors are organized around 5 universes, each representing a travel extract, from North to South and from West to East of French territory. In each universe, the portrait of one of the 24 colors illustrates the times and 2020-2022 trends.

The new colors are available in 5 aspects and materials that reinvent color:

• Wood grain siding • Pleated • Smooth siding • Smooth • Structured

Lands of light

Over much of the north, serial brick construction is a leitmotif. Whitewash whitewashes whitewash ordinary equipment, the irregular reliefs of which are flush with this thick layer of white. The very lightly colored plasters of the Pays de la Loire blend with the whitish limestone tuffeaux and bluish slates. Those of Île de France vary more in their tones: white, beige and gray, up to yellow ocher. The great Atlantic ports are full of light. Cut stone with delicate golden nuances reveals its minerality under grazing lights and projected shadows. Everywhere, the classic facades seek the greatest whiteness, mixing clear cut stones, staffs and white plasters.

Oxide lands

The red-purplish to brown bricks build the towns and villages of the north making up a homogeneous architectural landscape. A foot in the Center-East, and the blond limestone illuminates Burgundy, echoing the Côtes d'Or. In the south, the bricks lengthen and soften in the orange tones. Italian influences are manifested in the capital cities of the Alpine massifs through strong ocher colors. At the southern end, the warm tones, orange to red, intensify and make the facades of the narrow and sloping streets sing.

Mountains and groves

Exploded flint stone is a rarity to be found on the facades of the northern coasts and sometimes in the middle of the countryside in the heights of the country. In the center, the basaltic reliefs nourished the frame with their dark lava stones. The blond mortars light them up. Green molasse stone punctuates the high reliefs, associating with lime, adobe, granite and field stones raising centuries-old buildings.

South meridian

The stones with golden shards are the mark of a contrasting continental climate. Shales and sandstones capture these nuances in all their intensity. Their warm notes, even copper, accompany the harshness of the seasons. The soft and bright chromaticities are reserved for the coasts and the banks of the Loire, whose plasters and granites echo the changing light. The lava stone has burnished accents that bring it back to the earth and reveal villages with a troglodyte appearance. Lower down, faded ocher plasters make up the landscape of the southern provinces, symbol of the Mediterranean. Natural iron oxide pigments are flush with the facades of radiant houses.

North meridian

At the northern end is the blue stone, uniform and compact like a marble. On the edge of the coast, granite emerges. Rich in dense tones, sometimes dark, it varies from gray to purple through blue. It makes up the austere landscape of the coastal frame. In the heart of the mountains, the schists respond to gray granite and interact with the plaster tinted with alluvial sands. The stone is enduring and resists the passage of time and harsh climate.

Insulating facade cladding M32

The facade cladding incorporating PIR type insulation, designed, manufactured and marketed by Myral, combines aesthetics, installation speed and energy efficiency (lambda of 23 mW / mK). Made to the size of the layout, the length of the panels is variable, from 1,5 ml to 14 ml (against 1,5 to 2 ml for traditional cladding panels). Myral facade cladding can be installed as cladding or cladding on all types of construction, horizontally or vertically. Two thicknesses are available, M32 and M62. The solution is a sustainable investment with an estimated lifespan in the life cycle analysis of more than 50 years. The exterior thermal insulation products offered by Myral are made in France. They are certified and under CSTB Technical Assessment, to meet all the insulation needs of facades, in collective or individual housing, in tertiary buildings or in public facilities, in new or in renovation.