In 2025, MOB places the user at the heart of its new strategic plan

This year, MOB is introducing a new distributor agreement, with concrete benefits for partners, as well as the creation of a dedicated team of prescribers who, starting in 2025, will increase workshop visits tenfold by 2026. These actions aim to strengthen the suitability of products to the real needs of users while facilitating their access. With this objective, MOB continues to position itself as a European reference in the field of hammers and hand tools.

Closer to users: MOB's new field prescription approach to meet real needs

For MOB, the tool is above all a natural extension of the hand: it must allow each professional to be more efficient, more comfortable, and more confident in their movements. This conviction, the foundation of the brand's DNA, is now reflected in a global strategy that places the user at the center of all decisions.

With this in mind, MOB launched a new prescription approach in early 2025, sending a dedicated employee into the workshops to interact directly with users. The objective is clear: to capture user feedback, observe practices, and understand unexpressed needs in order to better address them.

This presence, which began in Auvergne-Rhône-Alpes, is intended to be structured at the national level, with the objective of increasing visits tenfold by 2026 and of setting up a dedicated team in the short term.

In addition, MOB is also strengthening its presence at industrial trade fairs, such as SEPEM in Grenoble in October 2024, Martigues in June 2025, and Angers in October 2025, to continue to maintain a direct link with maintenance professionals.

These meetings help to inform the product strategy, anchor the brand in the concrete challenges of the sector, and develop the ranges in direct contact with feedback from the field.

For Thibaut Moulin, CEO of MOB: "We've changed our approach: we're reaching out to users to design more accurate, more useful, and more impactful tools. It all starts in the field."

New business approach: MOB strengthens its partnerships with distributors to meet user needs

To effectively reach the end user, MOB relies on a key network: distributors. In 2025, the brand is fundamentally rethinking this historic relationship with the launch of a new exclusive partnership contract. This contract will strengthen the relationship with distributors by offering them numerous benefits, including access to a dedicated web platform, which will give them access to MOB's entire stock, the equivalent of €15 million in stock, with 10.000 references, to meet 100% of demand.

This new contract will also allow distributors to offer their customers direct delivery of products in anonymized packages within 48 to 72 hours. MOB is also providing them with new display furniture to enhance the appeal of their sales areas.

MOB transforms its distributors into true business partners, facilitating their ability to quickly respond to specific user needs while expanding their catalog without increasing their inventory. This model, unprecedented in the industry, makes MOB a true market facilitator.

This approach aims to make MOB a real business provider: enabling distributors to respond to all requests, including the most specific, without increasing their stocks.

The stated objective is ambitious: to sign more than 30 partnerships in the main French industrial areas by the end of 2025.

For Fabrice Chabot, Sales Director at MOB: "Only 20% of references are often stocked at a distributor. Thanks to our logistics model, we can meet 100% of requests without increasing inventory."

A unique logistics model: MOB guarantees fast and suitable delivery thanks to its new bimodal approach

Behind this new offering, MOB relies on solid and proven logistics, with no restructuring planned. For several years, the company has developed a bimodal model with e-commerce players, which it is now extending to physical distributors. This fluid model promotes the rapid launch of innovations while alleviating the logistical constraints of distributors. It is based on two complementary axes:

• Delivery by pallet to a logistics platform for high-rotation products.
• Direct delivery to the end user, white label, for specialty references.

Established over the past 3 to 4 years, this system allows MOB to respond quickly to all types of requests and to ensure the availability of its full range of services without compromising on the quality of service.

Useful innovations, designed and manufactured in-house

At MOB, innovation never stems from an isolated intuition: it systematically stems from field observation. Each new development responds to a concrete use, expressed or latent, identified in the workshops.

The ten new features for 2025 demonstrate this pragmatic approach:

• The Fortissimo clamp: self-locking, powerful and fast;
• The telescopic lever ratchet: compact and extendable for optimal ergonomics;
• The electrified Cockpit trolley: with anti-tilt function and increased work surface;
• The B'UP waterproof backpack: designed for complex industrial environments.

All these products are designed and manufactured in-house, with complete control of the value chain, from the design office to production in the Chambon-Feugerolles forge.

MOB is also continuing to develop more technical ranges, particularly in soft hammering. Following the acquisition of German manufacturer HKR in January 2024, the company is expanding its offering with new DUO hammers and mallets with interchangeable tips. These products are aimed at demanding niche markets, such as aeronautics: Airbus exclusively uses MOB compressed wood mallets for its thin sheet metal operations, demonstrating the robustness and precision of these tools.

For Thibaut Moulin, CEO of MOB: "The hand tool sector isn't static. It evolves with the uses and practices in workshops. All our innovations are the result of our observations in the field."

For Fabrice Chabot, Sales Director at MOB: “Airbus exclusively uses our compressed wood hammers for its thin sheet metal operations because our tools are the only ones capable of meeting their requirements.”

The R&D team, led by Sylvain Béal, has been strengthened by the arrival of two new profiles, and field recommendations are now fully integrated into product development. It's a virtuous circle between listening, design, and market launch.