Marc Terrier appointed Marketing Director of Isover and Placo®: accelerating growth by placing the customer at the heart of the strategy

With a wealth of experience in leadership positions in business development and customer service in France and internationally, Marc Terrier aims to make marketing a key driver of transformation for Isover and Placo®. His goal: to align the strengths of both brands to capture the market recovery and conquer new growth segments.

For Marc Terrier: "Our customers must be at the heart of our thinking, whether it's eco-circularity, user ergonomics, lightweight construction, digitalization of tools... Our discussions must allow us to build our future together. My ambition is also to encourage marketing teams to express their full potential, unleash their energies, and act as closely as possible to the field and the sales force in order to mobilize the entire company. This is how we will transform market opportunities into sustainable growth and continue to grow our brands."

Exploiting new growth segments

Recognized for their expertise and commitment to customers, the Isover and Placo® brands intend to continue to go further. Isover's strength is to offer a wide selection of insulation materials with low environmental impact. The objective is to consolidate this uniqueness while seizing the opportunities offered by the structural transformation of the market: new materials such as bio-sourced, new applications... On the Placo® side, two challenges are emerging. The first is to support the evolution of construction methods, particularly with lightweight construction and the desire to reduce the environmental impact of construction sites. The second is to strengthen listening to customer needs on construction sites to offer ever more suitable solutions.