Strong industrial foothold in France
In 1932, Martial Lapeyre embarked on the adventure of industrial carpentry alongside Marcel Pastural. Having become one of the leading specialists in multi-material industrial joinery (wood, aluminum, PVC, etc.), Lapeyre now has modern and efficient production tools at its various sites, where more than half of the products distributed. They allow Lapeyre to offer standard and tailor-made products to meet all configurations as well as coordinated and / or customizable products to stage its interior in accordance with its personality.
Each site is specialized in specific areas of housing:
- Pastural (Epernay, 51): aluminum windows and sliding bays
- Joinery of the Center (Ydes, 15): kitchen and bathroom furniture
- Lagrange (La Magdelaine-sur-Tarn, 31) - interior doors, cupboards, storage
- Tailpiece (Magenta, 51): wood and metal stairs
- Poreaux (Saint-Martin-sur-le-Pré, 51): windows, shutters and wooden gates
- Azur Production (Onville, 54): PVC windows and service doors
- Giraud (Cours, 69): aluminum sliding windows
- Cougnaud (Aizenay, 85): windows, sliding doors and bays
- Ouest Production (La Chaize-Giraud, 85): wood, aluminum and steel entrance doors and PVC and aluminum shutters.
- SBL (Marcoing, 59): aluminum and wood verandas, wood and PVC gates
The brand is working more than ever to maintain its industrial activity in France, which ensures quality, durability and accessibility with products that can be guaranteed for up to 30 years.
It also has a test laboratory, located in the Marne, in Saint-Martin-sur-le-Pré. At the heart of the process of research, development, qualification and certification of products manufactured in France by Lapeyre, this 700 m² laboratory enables more than 100 different tests to be carried out. Dedicated teams can thus test, among other things, product safety, the acoustic performance of a window, the aging behavior of wood, resistance to tearing, and color quality.
In store: nearly 90 personalized services in Atelier Lapeyre
A mastery of materials which is also verified in Lapeyre points of sale with the Workshop service. The carpenters quickly and reliably support professionals and individuals in their various projects. They use their expertise through a wide range of services to replace doors or shutters during renovations, cut Lapeyre products to the desired dimensions, assemble and install accessories:
- A tailor-made adaptation: the carpenters cut, adjust, personalize and accessorize the standard products purchased from Lapeyre (worktops, vanity tops, interior doors, cupboard doors, etc.) to match them to the desired characteristics.
- Professional assembly: they assemble and assemble kitchen and bathroom furniture, stairs or even cupboard fittings for easy installation.
- Unique renovation solutions: Lapeyre professionals renovate and adapt doors and shutters without changing the frame.
Lapeyre: a French DNA
Lapeyre is associated with the “# Meublez-vous français” operation, launched by the National Union of Furniture Industries, and is thus committed to promoting French know-how. This operation allows customers to quickly identify furniture produced in France thanks to dedicated signage, in the form of a “# Meublez-vous français” logo and a slogan “made with heart in our regions”.
A special anniversary communication campaign
Lapeyre celebrates its “90 years… and for a long time! "
A device has been specially put in place to show the brand's evolution over time, while looking to the future and highlighting what will matter for a long time to come.
On the program, videos in cinemagraph form for Facebook, animated stories and carousels on Instagram, a giant thread of 90 tweets on Twitter dealing with the history of the brand, completed and future projects ...
Content designed to engage the public around the creative idea "There is a lot that has changed in 90 years but not what matters", while proving the strength of the fundamentals of the brand:
- the quality of our products and French manufacturing: "You have always preferred to buy near your home, so we will always be committed to producing as much as possible in France";
- support: "You have always had projects in your head so we will do everything to help you achieve them";
- affordability: "There have always been tight budgets so we will do everything not to overflow"
In order to bring this system to life, a competition was launched on October 12, with vouchers of € 250 up for grabs. Enough to celebrate this birthday with Lapeyre!