Lorenove network, the success story of growing dealerships

At the heart of this story, the key word is undoubtedly “proximity”. Indeed, since its beginnings, LORENOVE has established itself as a brand that is committed to being close to its customers, to understanding their needs and responding to them with passion and expertise. This philosophy is echoed by the dealers who, over the years, have constituted the pillar of this flourishing brand.

Today, the network is doing well. Its growth is both solid and imbued with serenity, characterized by an often family or internal dimension. Indeed, it is notable that many dealerships have been taken over and continued to prosper thanks to their own employees or their children, who had the ambition and vision to take them over following the retirement of managers or parents. . This dynamic perfectly illustrates the spirit of continuity and commitment that drives LORENOVE and its network.

Takeovers and new points of sale

During this year, the LORENOVE network saw the birth of a wave of renewal with takeovers and the creation of new stores and new points of sale. An expansion that testifies to the dynamism and vitality of the brand. Among these newcomers, five of them stand out for a remarkable particularity: they are takeovers carried out by the employees of these concessions or their children, following the retirement of the manager or the parent. This fluid and harmonious transition is a notable testimony to the deep attachment of employees to the network and the quality of the products.

First of all, the Pacy-sur-Eure and Evreux concessions are now under the joint management of the manager's son, an approach which strengthens family ties within the network and promises fruitful collaboration.

The Pontault Combault and Moissy Cramayel dealerships have merged under a single management of the two points of sale, representing a new generation of opportunities and efficiency.

The Montluçon dealership has also taken on a new lease of life, being taken over by the nephew of the previous manager. This rejuvenation brings a breath of freshness and innovation while maintaining LORENOVE's tradition of quality.

Finally, the Etampes and Sainte Geneviève des Bois dealerships were taken over by daring salespeople, demonstrating that commitment and passion for the brand and its products can lead to extraordinary opportunities.

In parallel with these acquisitions, the network has also been enriched with four new satellite points of sale. These are stores to strengthen the presence of a dealership in the surrounding area close to its dealership. These stores contribute to better accessibility for customers and increased proximity. The Orléans dealership has opened three new stores in Pithiviers, Villemandeur and Meung-sur-Loire. Likewise, the Etampes dealership opened a store in Dourdan, thus strengthening its geographic presence and offering a more convenient solution for customers located in this region. Finally, the network is expanding further with the arrival of two new dealers opening three new dealerships located in Perpignan, Reims and Epernay; the latter two will operate under the same management. These new sectors strengthen the brand's presence in these strategic regions.

But what makes these new arrivals even more interesting is the profile of the dealers themselves. They are experienced independent craftsmen in the field of carpentry, with a well-established reputation for quality and know-how. They chose to join LORENOVE to structure themselves and further develop their activity by relying on the strength and know-how of a solid and recognized network.

Development objectives

Controlled growth has always been a fundamental characteristic of the LORENOVE network. Since its beginnings, the network has favored a thoughtful and careful approach to its expansion. Currently 60 points of sale (including 8 integrated agencies) make up the network. As we can see, this cautious growth strategy has allowed the brand to consolidate its position in the market and maintain an excellent reputation with its customers and partners.

LORENOVE sets an average of 5 to 10 openings per year. A rate of development which is based on the time necessary for the network unit to support the development of a new concession. The brand is careful to ensure that each candidate is in agreement with the network's state of mind.

This growth strategy demonstrates LORENOVE's continued commitment to quality and excellence. The company ensures that it maintains its pace of growth while preserving the principles that have made it successful: proximity, quality, and trust. Thus, the network unit continues its missions and focuses, without compromise, on the quality of support and commitment to its dealers.

The network cell

The LORENOVE Network Unit recently restructured its missions to better support and support dealers within the network. Under the leadership of Nathalie Careaux, Director of the LORENOVE Network, this team is made up of several key members, each bringing valuable expertise to guarantee the success and continued growth of the dealerships.

First of all, the technical facilitator provides technical support to dealers, particularly in the area of ​​training. He supervises and validates the technical achievements of the dealers. In addition, it also carries out technical audits on the installation of joinery, doors and other Lorillard Group products, thus ensuring the conformity and quality of the installations.

The network facilitators, two in number (North and South), play an essential role in supporting new dealers. They are responsible for supporting new members of the network during animation meetings, ensuring that the sales plan is correctly implemented. In addition, they provide valuable assistance to dealers in commercial monitoring, development, recruitment and order management. Their technical, commercial and financial expertise, as well as their in-depth market knowledge, are major assets in guiding dealers towards success.

The sales assistant provides essential administrative and logistical support. She assists dealers in setting up their showroom, thus helping to create an attractive environment for customers. In addition, it ensures the proper management of concession contracts and compliance with contractual commitments.

The communication project manager and the digital project manager complete this team by implementing all the network's communication actions (highlights of the year, common thread actions, events, etc.). In short, the LORENOVE Network Cell team embodies the company's commitment to its dealers. Their mission is to provide complete technical, commercial, financial and administrative support, in order to ensure the success and sustainable growth of each dealership within the network.

For Nathalie Careaux: « An entire team is mobilized to support dealers when they open their point of sale, then in their daily activity and their development. »

Nathalie Careaux explains that “ the Network Unit works tirelessly to create an environment where each member feels not only welcome, but also supported within the network ". This attention to dealer satisfaction is bearing fruit, and is reflected in a calm network, marked solidarity between members and unwavering loyalty to the LORENOVE brand. “ It is undeniable that we can always progress, but this continued confidence demonstrates that the dealers deeply believe in the excellence of LORENOVEShe underlines.

Lorenove ends its 41st year in style

It is truly a memorable evening to which the network of dealers, partners, suppliers, customers, LORENOVE employees, as well as the entire management of the Lorillard Group were invited on Friday September 15 to the Trianon in Paris. This place, steeped in history and listed as a historic monument, welcomed nearly 350 people for the brand's 40th anniversary evening.
From 19 p.m., guests gathered in this exceptional setting for a cocktail dinner, which took place both in the sumptuous ballroom and in the unusual winter garden. Throughout the evening, they had the privilege of enjoying a series of artistic strolls, which brightened up the place and created a unique atmosphere.

Then the doors of the majestic Théâtre du Trianon opened, revealing the apotheosis of the evening. This grandiose space was the setting for a beautiful cabaret evening, a retrospective followed by inspiring speeches, moments of celebration, and special surprises. And the highlight of the show was undoubtedly Zaz's private concert which the guests had the privilege of attending.

During this retrospective, a moment marked by solemnity, Pierre Lorillard – Managing Director responsible for sales, marketing and communications – spoke with sincere emotion to express his gratitude to the dealers. He shared with palpable pride his feelings towards this network which carries the LORENOVE brand with loyalty and dedication.

Pierre Lorillard wanted to emphasize how grateful he was to see dealers play a major role with individuals. “ They are invaluable ambassadors of our values, our commitment to quality and our mission to offer complete support from A to Z to our customers. » But also how proud he was of the progress made during these 40 years of passion and commitment. He wanted to share this pride with his colleagues who took the plunge into entrepreneurship by setting out on their own, a courageous act which contributed to the growth of LORENOVE.
He also highlighted his pride in the many challenges and projects that have been carried out over the decades. “ These successes are the result of hard work, determination and a vision shared by the entire Lorenove team. All this would not have been possible without the commitment and involvement of everyone. ».

Finally, he concluded by expressing his most sincere wishes for the future. He wishes everyone that the years to come will be just as promising and successful as the last 40 years. An invitation to continue to grow, innovate and persevere in the quest for excellence that characterizes LORENOVE.

It was logically Thierry Luce, President of the Lorillard Group, who took the floor to conclude this memorable celebration. He expressed his immense pleasure at seeing so many people gathered to honor this special event. “ This massive presence transmits a powerful message of deep attachment to the Lorillard Group and its Lorenove brand. ».

He also paid tribute to Jean Lorillard, the visionary founder of the LORENOVE brand, whose audacity and insight paved the way to success. He also highlighted with admiration the unwavering determination and commitment of Pierre Lorillard, son of Jean, who continues to propel the brand and its network towards excellence and success.

He recalled that the success of the dealers is also that of the Lorillard Group. “ This success is not the result of chance, but certainly of the professionalism, commitment, conviviality and partnership that we share and which are values ​​anchored in Lorillard's DNA. ».

Thierry Luce concluded by assuring that the Lorillard Group's commitment for the next 40 years will be intact.

He expressed the desire to “ continue together, to grow and persevere in the constant quest for excellence, while strengthening the precious links that unite the Lorillard Group, the dealers and the entire Lorenove family& nbs