The OPPBTP develops digital prevention solutions to support all construction companies

In this context, the organization plays a leading role in anticipating the major transformations in the construction industry and helping professionals to evolve with them. Among these transformations, the digitization of the sector, which the health crisis has also accelerated, holds a major place.

The OPPBTP has positioned itself for several years as a real driving force to support and accelerate this transition in the service of prevention for professionals.

By making digital one of the five priority programs of its five-year Horizon 2020 strategic plan, the OPPBTP has tackled the subject head on. For more than 5 years, the organization has been developing a complete digital ecosystem in the service of prevention, to offer all construction professionals solutions that are bearing fruit. Given the use of the PreventionBTP.fr site by professionals, the OPPBTP plays an observatory role and is able to decipher, thanks to the data collected by digital tools, the concerns, areas of interest and profile of construction professionals with regard to risk prevention. In view of the use of the platform over the past 5 years, it emerges in particular that the main concerns of professionals concern the management of prevention in the company, followed by co-activity and the PPSPS. Due to the health crisis, the biological and epidemic risk comes in third place, ahead of the asbestos risk and the risk of falling from a height. We also observe a consumption of information mainly during the day, when professionals are in a work situation, and an increase in mobile visitors (31% of total visitors at the start of 2021 compared to 16% in 2017).

The OPPBTP has also completely reinvented, with the help of players in the sector, preventionbtp.fr, the recognized prevention platform for buildings and public works. Its new technological base, based on the use of data, allows the OPPBTP to refine its knowledge of the players in the sector and to offer a range of tools and services that are as close as possible to the real concerns of construction companies. Thanks to many services, illustrated content and fully personalized navigation, each visitor can find solutions and advice adapted as they navigate, immediately applicable in the field or in their company. This new digital experience thus enables professionals to improve their prevention culture and encourages them to take action quickly.

“Make it easy to take preventive action and benefit from personalized support: this is the major objective that the OPPBTP intends to achieve thanks to digital technology. The growing interest that professionals have for these innovative solutions, since they are simple tools, well designed and adapted to their needs, demonstrates the merits of this strategy which contributes to the advancement of prevention in the construction industry. In addition, digital has once again demonstrated its full impact power throughout the health crisis. It facilitated the cooperation of stakeholders to develop the Guide to health recommendations and made it possible to disseminate it massively, then to implement it at the national level to help professionals get through an unprecedented crisis and problems. " Paul Duphil, Secretary General of the OPPBTP.