Living EstateTM: a digital experience for a more impactful marketing of real estate projects

Bleu Dalcans diverts the digital to use it as a living material of architecture. Its mission: to respond to the hybridization of living spaces by using digital technology and exploiting it well beyond its simple advertising or marketing aspect. Its leitmotif: promote, accompany, communicate and move the public so that people memorize the places of life.

Living EstateTM: the renewal of the Marketing Suite

Allianz, Altarea Cogedim, Aquila, Blackstone, Deka, Foncia IPM, Hémisphère, Ivanhoé Cambridge, PGIM, Scaprim, SFL... Bleu Dalcans has many references in the real estate sector. Thanks to this expertise, she imagined Living EstateTM: a complete device which integrates, in addition to a scenographed witness space, an initiatory visit route specially designed so that the future buyer can project himself before, during and after his visit. Digital is part of this concept as an immersive lever to present and help market the real estate project (video projection, interactive furniture, content creation, modeling of space planning, sound system, etc.).

For Raphael Benbassa, Founding Partner of Bleu Dalcans: “Our desire is to take screens out of their functional roles to create new experiences. Digital is an exceptional means that allows us to increase the attractiveness of a place whether it is future office spaces, hotels or shopping centers. With Living EstateTM, our goal is to make show spaces, traditionally attentive, more alive and desirable! In an increasingly tight rental market, and in a sector that is ultimately very sanitized and standardized, we are finally allowing Assets to stand out. »

Advantages

For BROKERS:

A premium and flexible service
Support for the development of the space
The ability to offer an immersive experience to prospects

For PROSPECTS:

The incarnation of a vision and a corporate project aimed at the well-being of employees
A projection on an optimal use of the future place of life / work
Easy memorization of the visit

For the ASSETS:

Shortened time to market
Independence from brokers
The valuation of real estate investments by making each asset a unique product

The example of JOYA Val de Fontenay - Ivanhoé Cambridge

In a dedicated space of more than 500 m2, the Bleu Dalcans teams have created an effective, visual, memorable and digital path to help Assets market the asset. The teams managed the design, the deployment of the furniture and the layout, as well as the video, interactive and immersive content.

For François Burgess, Asset Manager Ivanhoé Cambridge: “Bleu Dalcans has perfectly responded to our desire to offer Joya rental prospects an innovative marketing program, focused on digital and the interactivity of tools. This agency provided us with a complete team of dedicated and talented professionals, from the creation of the idea to the realization of the space. The respect of the schedule and the cost makes it a reliable partner with whom we took great pleasure in working”.

A CSR approach dear to Bleu Dalcans

Bleu Dalcans' desire is to create living spaces that meet the needs and promote the well-being of users, while respecting the environment. This is why the spaces designed with Living EstateTM stand out from the traditional Marketing Suites with a real ecological and modular anchorage.

Since 2020, Bleu Dalcans has been a partner of EcoTree. In this context, it participates in forestry and biodiversity projects in France. Bleu Dalcans currently owns 100 trees in the Forest of Pont de Buis (29), planted and managed sustainably by EcoTree in France.