LG and Assa Abloy to Develop the First Transparent OLED Automatic Door

LG Electronics (LG) and ASSA ABLOY Entrance Systems, world leader in doors and services for pedestrian, industrial and residential spaces, sign a memorandum of understanding for the development of transparent OLED automatic doors. This innovative solution, which offers a one-of-a-kind customer experience, will be unveiled this week for specific business applications.

This new product combines the transparent OLED display (model 55EW5G) and LG's integrated SuperSign content management software solution with automatic sliding glass doors from Swedish manufacturer ASSA ABLOY Entrance Systems to create a transparent product. In addition to providing convenient, contactless access to the entrance to buildings or other structures, the Transparent OLED Automatic Door (Transparent OLED Automatic Door) will offer new possibilities for welcoming customers, communicating with employees and addressing in a meaningful way. discreet advertising and marketing messages to the general public.

Using LG's WRGB technology, self-emitting OLED pixels faithfully reproduce colors with exceptional brightness and high contrast. LG's Transparent OLED technology is also expandable and easily fits a variety of doors and entryways. Its transparency also makes it easy to see what is behind the screen. The solution thus integrates harmoniously into the environment while displaying useful information. Featuring a rugged tempered glass design, the product exhibits excellent durability as well as enhanced safety when combined with automatic sliding doors from ASSA ABLOY Entrance Systems.

"LG, the leader in next-generation digital signage, and ASSA ABLOY Entrance Systems, the world leader in automatic sliding doors, are together creating an exciting new digital environment", said Paik Ki-mun, senior vice president and head of Information Display at LG Business Solutions. “Our previous large format transparent OLED displays, deployed around the world, have proven that transparent OLED displays are very efficient media that are now taking things to the next level. "

"Innovation is at the heart of everything we do"said Christopher Norbye, Executive Vice President of Entrance Systems at ASSA ABLOY. “I am really proud to be able to offer our customers, alongside LG, this revolutionary product which is the new transparent OLED automatic sliding door. It will put our customers at the forefront by offering them an extraordinary new solution to personalize the experience of brands or customers. "