FILMM highlights the importance of insulation in energy renovation with its new campaign "The Secret"

FILMM, the national union of Manufactured Mineral Wool Insulation Manufacturers, is launching a communications campaign entitled “The Secret”. This campaign aims to inform and raise awareness among the general public about the importance of insulation and the advantages of mineral wool for comfort in homes.

FILMM, the national union of Manufactured Mineral Wool Insulation Manufacturers, is launching a communications campaign entitled “The Secret”: https://www.youtube.com/watch?v=U4_FdUTAS7o

This campaign aims to inform and raise awareness among the general public about the importance of insulation and the advantages of mineral wool for comfort in homes. Two formats of advertising spots are broadcast: a 20-second spot in TV replay on the M6 group's channels and a 10-second spot in pre-roll on YouTube.

Isolate as a priority

The common thread of the campaign is based on a setting in which a man, visibly delighted with his isolation, finds ingenious ways to show his well-kept “secret”. He then addresses the viewer directly, trying to proudly show him the insulation hidden in his walls...

Humor is used as a lever to demonstrate that isolation, often overlooked, plays a crucial role in daily well-being. The spot highlights the importance of this invisible component without which it would be impossible to achieve optimal comfort in all seasons.

By depicting this situation, the FILMM captures the public's attention and playfully transmits a serious message: to benefit from lasting comfort and achieve significant energy savings, insulation is an essential step.

By emphasizing this priority, the FILMM encourages consumers and building professionals to consider insulation as a fundamental step, guaranteeing lasting benefits both for the comfort of occupants and for the protection of the environment. This campaign encourages action, emphasizing that investments in quality insulation are synonymous with a more economical, more comfortable and more planet-friendly home.

Designed in collaboration with the ARMSTRONG agency for the creation of the spot and its subsidiary Auguste & Louise for the production, this FILMM campaign aims to raise public awareness of the benefits of insulation, but also to promote insulation as a priority step. in all energy renovation projects.