Launch of Radio POINT.P, a new unifying media

Designed with the codes of a traditional FM station, Radio POINT.P is now broadcast nationwide in the brand's points of sale. As a local media outlet, Radio POINT.P helps engage and bring its community together.

Thanks to its ability to reach all 10.000 employees, Radio POINT.P is a powerful channel for bringing the brand's strategy to the field. Broadcast in agencies and all its administrative offices, Radio POINT.P helps foster team pride and build even stronger connections with customers. It is intended to be a tool for information, cohesion, and brand promotion.

A rich and diverse program to address customers and employees

Radio POINT.P's editorial line is based on two pillars: information and entertainment. This new-generation corporate radio station offers a continuous program: business reports, product news, field testimonials, and a vocal presence embodied by professional hosts and journalists, punctuated by a motivating musical atmosphere.

Each week, an editorial committee selects around twenty topics, based on feedback from the field; this content is then produced and organized around thematic sections such as Le Point Portrait (stories from employees or agencies), Le Point Produit (innovations and new products), Le Point Pro (good business practices for artisans), Le Point Partenaires (supplier interviews), Le Point Planète (environmental issues), or Le Point d'Estelle, on the major news from POINT.P. The day is also punctuated by more entertaining moments: weather, birthdays, horoscopes, dedications, or anecdotes, all in a warm atmosphere, carried by the media's sound identity.

A radio designed to accompany the day of the employee and the customer

Radio POINT.P follows the rhythm of the day. From the early hours of the day, music opens the airwaves before giving way, from 7:30 a.m., to a program designed for customers, with appointments dedicated to new products, technical advice, and agency news. From 9:30 a.m., the schedule refocuses on employees, giving voice to teams, sharing internal reports, and strategic insights. In the afternoon, a second time dedicated to customers resumes between 14 p.m. and 15 p.m., before a new slot dedicated to employees until 17 p.m.

Accessible from a dedicated web app, Radio POINT.P can be listened to on a computer, smartphone, tablet, but also in a car or truck, which makes it possible to reach all employees – including those who do not work in agencies – and to accompany delivery drivers and traveling sales representatives throughout their travels, allowing them to stay connected to the life of the Brand and to industry news. Radio POINT.P also allows POINT.P's industrial partners to present their new products to the Brand's professional customers and employees.

A gradual deployment after an experimental phase in Ile-de-France

The launch of Radio POINT.P was carried out according to a phased schedule. In the fall of 2024, the brand chose the Île-de-France region as a pilot region, with technical installation and experimental broadcasting in 77 agencies.

Following the pilot, POINT.P conducted a quantitative and qualitative survey to measure engagement with the radio station. More than 98% of the POINT.P employees surveyed were satisfied and wanted to continue using this new radio station. Given this convincing result, POINT.P began a large-scale national rollout in March 2025. Since June 2025, Radio POINT.P has been broadcast throughout France.

For Vincent Fièvre, communications director of POINT.P: “With Radio POINT.P, we wanted to create much more than an information channel: we wanted a lively, unifying media outlet that would give a voice to those who bring the brand to life every day. It’s an innovative way to speak to our employees, our customers, and our industrial partners, in an accessible, friendly format that’s consistent with our culture. This project reflects who we are: a local brand that listens, but also capable of daring to use new formats to strengthen the collective and clearly convey our messages in all our territories.”