La Panière bakeries have always paid particular attention to the architecture and decoration of their points of sale in order to perpetuate the friendly and modern atmosphere that makes the charm of the brand. For its opening in September 2020, the La Panière de Genay bakery located in the Rhône has taken this philosophy a step further by acquiring a wall decoration that contributes to reducing noise pollution. Indeed, thanks to the combination of the HP Latex technology used by the printer IOC Print, and the technical textile know-how of Dickson Constant, La Panière de Genay can now offer its customers a warm and contemporary space, without noise pollution attributed to places of passage.
With more than 40 points of sale in France, the La Panière brand embodies the know-how of the modern craftsman, from making bread in front of customers, to fitting out and decorating its spaces. La Panière de Genay has understood this well: the customer experience within its point of sale must reflect the brand's ambitions. This is why it has placed its trust in the hands of experts, and more particularly in the HP Latex technology for the realization of a unique decoration of its kind, aiming in particular to reduce the surrounding noise.
This wall covering acoustique made in micro-perforated fabric SWK6 Ink by Dickson Constant was printed and installed by IOC Print on 3 walls of the 2 floors of the bakery. Lined with fleece, this 3m wide decoration offers the different areas of the point of sale 20% sound absorption. This is a real feat, both acoustically and aesthetically.
It is on the basis of a photograph that IOC Print took up the challenge of custom printing in large format a woven canvas that closely approximates its photographic model. This ambition would not have been possible without HP technology. Equipped with two HP Latex machines sold by Euromedia, the largest HP Latex reseller in France, IOC Print delivered incomparable high-end printing quality.
“If we chose HP Latex technology at our digital production site in Saint Priest (69), it is for its large format printing quality, but also for its environmentally friendly inks that ensure precision. unrivaled printing and versatility on all printable materials ”explains Sébastien Riondet, sales manager at IOC Print. "
Indeed, the HP Latex range is characterized in particular by the use of water-based inks. The latter, particularly respectful of the environment and health, retain the appearance and shine of all types of media in order to deliver odorless prints with brilliant colors.
After a year of design, production and installation, the La Panière de Genay bakery has significantly reduced the noise pollution linked to the passage area of its point of sale while dressing the latter with a unique contemporary wall decoration.
HP Latex digital printers deliver exceptional large format prints at all speeds, delivering precision, productivity and cost efficiency.