Korus celebrates its 30th anniversary and reaffirms its signature "Everywhere in the right place"

The opportunity to review the development of this independent French mid-cap which has been able to adapt to changes and to the expectations of its market, while preserving a fundamental value: placing the user at the center of his concerns to allow him to be "Everywhere in the right place".

In 1991, Charles Marcolin created Korus in La Murette in Isère based on an innovative technological concept: the automatic banking machine. In 1998, the company broadened its know-how to the layout of bank branch spaces. Korus is thus developing rapidly by opening up to new sectors over the years: commercial spaces (retail), medical sector, tertiary spaces, hotels, leisure, etc.

In 30 years, the profession has also evolved a lot. Until 10 years ago, the offices or points of sale of a company were mainly integrated into a real estate project. Korus now imagines workspaces and services that first respond to a strategic vision: employer brand, managerial culture (including "symmetry of attentions"), customer - employee experience ... Korus thus designs and creates spaces efficient work from an economic, commercial, environmental, identity but also social and societal point of view. The objective is to create living spaces that provide a measurable return on investment, particularly in terms of “use value”.

This is also why Korus is taking advantage of this anniversary to reinvent its visual identity. The company adopts a new logo with a stylized K in several lines that are articulated with each other. One way to illustrate Korus' ability to adapt and to come up with daring solutions. With a new signature: “Everywhere in the right place”. Because at Korus, it's not so much space that matters, but the balance it brings us.

For Charles Marcolin, founder and CEO of Korus: “Since the creation of Korus, we have placed the user at the center of our concerns. Of course, we use innovative methods and tools to better take into account the needs and expectations of users, but we should not be limited to that. Otherwise, the risk is that all offices are alike! Our challenge is therefore also to create workspaces and services that are unlike any other, that reflect the identity of a company, its brand, its values, its history ... "

In order to support its clients in a permanent concern for innovation, Korus has set up an R&D approach, with the ambition of being approved by the French Ministry of Research in 2022 (Crédit d'Impôt Recherche approval). Initiated in 2018, this strategy has made it possible to create new tools, such as K'SCAN (online survey to collect the needs of occupants or future occupants) and THESAURUS (audit to measure the use value of a building) , two devices without equal on the market today. In 2022, Korus will develop a new offer around the issues of reuse and recycling (a major problem on construction sites) as well as a new range of “philosophical” furniture, Philomob (with Les Traducteurs). Or the art of creating furniture that facilitates collective working time ...

In 2021, the transformation of Korus' international headquarters in Milan perfectly illustrates this development (see the photos below Before / After).

In 30 years, Korus has grown while maintaining proximity to its customers. Hence the creation of regional offices in Rennes, Paris, Strasbourg, Bordeaux and Grenoble. Korus has strongly deployed internationally with agencies in Italy, Luxembourg, Spain and Germany. This development is managed from the Korus International headquarters, located in Milan. Korus realizes nearly 30M € in the peninsula. To consolidate its place among the market leaders, Korus has also carried out external growth with the takeovers of two companies over the past five years, Superbuild (now the regional department of Major Projects, in Paris) and LBC (Le Bureau Contemporain), which has two showrooms (in Marne-la-Vallée and in the heart of Paris). The latter maintains within the group a recognized brand, highly appreciated by its customers for 40 years.

Korus is now continuing to develop its expertise and offers an increasingly wide range of business real estate, integrating, through a strategic partnership, the management and animation of spaces. This development via an ecosystem of partners will be further amplified in 2022, with the launch of a JV (joint venture) with a major player in furniture retail.