Ideal Standard adds a new glossy gray finish to its I.Life B collection

Glossy gray is available on a selection of i.life B. washbasins, toilets and bidets, all designed in collaboration with renowned Italian studio Palomba Serafini Associati (PS+A). The entire collection was designed to be modular. The wide variety of models on offer means users never have to sacrifice aesthetics for practicality – whether it's a large family bathroom or a small en-suite.

The Singular approach^TM from Ideal Standard takes this modularity even further and offers the complete compatibility needed to allow customers to bring their design vision to life. Single^TM ensures that products from any Ideal Standard range can be combined, giving customers the freedom to create bespoke solutions without having to compromise.

True to this approach, the manufacturer offers matching furniture and shower trays in gray, with a variety of models to suit any space. Matching perfectly with the glossy gray finish, Ideal Standard's range of Silk Black shower fittings, accessories and enclosures allow them to create a perfectly coordinated look. Likewise, the new gray ceramics can be paired with Ideal Standard's wide range of brass tap collections, offered in chrome or durable PVD finishes, for fully customized solutions and a truly cohesive space.

It's not just aesthetically that i.life B shines. Behind its graceful aesthetic is technology that allows it to operate effortlessly and efficiently. Powerful RimLS+ flushing technology provides an efficient hygienic cleaning experience while the flangeless design makes it easy to maintain the entire toilet bowl. Ideal Standard has also drawn on a century of experience in creating aesthetic and functional bathroom solutions to make the installation process easier than ever. Indeed, the innovative EasyFix+ system facilitates this step of the process, as the wall-hung toilets can be installed faster and by one person, saving time and resources.

Emmanuel Veillon, Vice President of Ideal Standard for Sanitary Appliances, said: “i.life is a smart and adaptable bathroom collection where design, comfort and hygiene come together. Whatever the size or shape of your bathroom, i.life can bring style to any space, and the new gloss gray finish gives this range a contemporary and sophisticated look.”