How to simplify and optimize the management of customer orders for a door manufacturer?

How did the installation go? What are the benefits for customers? And for the ADV teams? Feedback from Jean-Louis BITON (Sales Director France and export) and Emmanuelle CORNU (Head of Customer Relations).

The implementation of EDI to simplify the management of customer orders at a door manufacturer

For Jean-Louis BITON, France and Export Sales Director at BEL'M: “Our trader and window shop customers are very satisfied because they receive an order confirmation within 24 hours. They are more efficient and have gained in reliability and rigour. »

How did you process your customer orders before implementing EDI?

Emmanuelle CORNU: “Our customers' orders were received by e-mail, then fully re-entered into our IT tool. It was taking a long time. Knowing that it was sometimes necessary to contact the customer again for additional information. »

You have therefore decided to deploy EDI in 2018. Why this choice and why did you choose the ELCIA Group?

Jean-Louis BITON: “ELCIA is the leader in the software market in France for our trader and window customers. So it was obvious! In addition, we have developed with ELCIA a configurator that adapts to all the software on the market, which allows all our customers to be able to place their orders in EDI. »

How were your ADV teams trained?

Emmanuelle CORNU: “The formation of the ADV team was done in three stages:
- The training of a referent within our Service who then participated in a test period
- The launch of the project in production: the referent trained a few employees of the ADV by explaining to them in which section of our tool the orders were automatically integrated
- The deployment of the EDI with our customers: the referent trained the entire ADV team in the tool. At the same time, we benefited from the support of ELCIA, their advice and tools. »

Simplifying customer order processing with EDI: the benefits for a door manufacturer

For Emmanuelle CORNU, Head of Customer Relations at BEL'M: “Our ADV teams have saved time to devote to tasks with higher added value, which promotes their development. »

What has EDI and the dematerialization of orders changed for your customers?

Jean-Louis BITON: “They are very happy with it because they receive an order confirmation within 24 hours. They are more efficient and always have the right price. Thanks to EDI, they have gained in reliability and rigor. All of our teams are mobilized to continue to develop EDI. Our medium-term objective is for 60% of our customers to use it, with a target of 90%. »

And on the side of your ADV team who is in charge of managing customer orders?

Emmanuelle CORNU: “Our teams have saved time, especially when processing complex orders. Order processing is simpler, this has limited the error rate. »

Finally, if we had to summarize the IDE for a door manufacturer in 3 words?

Jean-Louis BITON: "Simplicity, reliability and time savings!" »

Emmanuelle CORNU: “I would add digitization, reliability and fulfillment of the ADV team, which spends more time on tasks with higher added value. »