Improving the quality of life at the center of expectations
53% of French people believe that they will be able to help them better cope with any new constraints linked to the health crisis. No more security or saving time, the connected object now rhymes with quality of life, is closer and more "human". In fact, compared to 2019, the number of people who say they have bought a connected object to stay in touch with their loved ones jumped by 6 points. In the same way, occupying his daily life thanks to connected objects becomes a priority motivation for 44% of French people. It is entertainment equipment (sound and image) that is performing well. Indeed, if connected watches (22%) still monopolize the first place in sales, we note that the crisis has brought Smart TVs to a level almost similar (21%). As for sound amplifiers and various speakers, they climbed to 14%, just behind voice assistants (15%).
“We can observe a shift in the image of connected objects from performance to comfort, the quality of timeshare and entertainment. The connected object allows you to reclaim your home. Beyond the COVID effect, it is indeed a lasting trend that seems to be taking hold. The French are refocusing on their habitat and anticipating the increasing time they will spend at home, whether thanks to the deployment of teleworking, or to the relocation of leisure activities within the home. We are proud to share these values with the French and to work every day to create and maintain links, in order to live better together ” notes Claire Verbrugge, Boulanger Marketing Director.
Connected objects at the foot of the tree
Whether for yourself (10%) or as a gift (13%), connected objects will be right at the foot of the tree this year.
“17% of French people have acquired a connected object during confinement and despite this significant figure for an episode of 'only' two months, purchasing intentions for Christmas remain relatively stable compared to last year (21% of French ). The equipment of French households in terms of connected objects is therefore constantly improving ” explains Claire Verbrugge, Boulanger Marketing Director.
Note also the increase each year in the number of French people ready to choose reconditioned to equip themselves. It climbs this year to 50% (+2 points compared to 2019). An even more notable increase among 18-24 year olds who are 64% to declare it (+4 points compared to 2019). A way for all categories of French people, from the most modest to the most well-off, to control their budget (49%) and to preserve natural resources (35%).
Did you know?
Only 15% of French people use the seller's service offer to install and enjoy full use of their connected device. 10% of them say they do not know that this service exists. However, it is possible to benefit from a “Delivered-connected” service or even assistance with installation by video or by telephone by appointment. Thanks to these services, customers can enjoy their connected device immediately. When it takes place at home, the installation is done in accordance with barrier gestures, for the safety of all.
* IFOP barometer for Baker "The French and Connected Objects" - Self-administered online questionnaire with a representative sample of the French population - September 2020.