Griffon, winner of the Trading Trophies in the “commercial animation” category with the Road Max Show

The ROAD MAX SHOW designed by Griffon to animate the points of sale caught the attention of the jury of the 16th edition of the Trading Trophies. Composed of personalities from the building distribution sector, this jury rewarded Griffon on Wednesday June 7 for the quality of its service provided to points of sale.

ROAD MAX SHOW: support for success

To support distributor partners, while taking into account their space issues, Griffon has developed an entertainment concept that goes beyond the classic sales circuit and reinvents brand events in trade: the ROAD MAX SHOW. As part of a private event at partner agencies and by invitation, 2 Griffon food trucks travel all over France to offer a turnkey day of entertainment.

Upstream, Griffon accompanies its customers towards the success of the event: assistance with the merchandising of the point of sale, training of the teams, elements of communication provided (poster, emailing, definition of the retroplanning, etc.).

Then, during the event day, the Griffon teams offer demonstrations, product tests, training and also exclusive promotional offers for craftsmen and differentiators for the store. This moment of conviviality is accompanied by a meal served around the Griffon food truck to unite and build customer loyalty around the brand.

The ROAD MAX SHOW Griffon consolidates the notoriety of the store and significantly increases traffic on the day of the event. This totally modular concept adapts to the typology of customers and the configuration of the store, as well as to the weather in order to guarantee its success.

The ROAD MAX SHOW Griffon national tour will allow teams to meet users who wish to develop or deepen their knowledge. In addition, they will be able to discover and test the different ranges of Griffon products and solutions in a friendly and professional setting, as well as share practical and informed advice with the brand's experts.