Greenkub, a sustainable and resilient solution to the collapse of the real estate sector

Historical companies are not spared: AST Groupe is in safeguard proceedings, while Geoxia (Maison Phénix) has permanently ceased its activities. According to the Xerfi study of September 2024, sales of individual houses have fallen by 40% compared to 2022, an unprecedented decline that affects the entire sector.

Among the causes of this crisis, the increase in the price of land and raw materials, the rise in interest rates, and new environmental regulations such as RE2020, which strengthened its requirements on 1^er January 2025. The ZAN law adds a major constraint by prohibiting the expansion of building zones, which redirects demand towards housing located on land located in already urbanized areas.

In this tense context, Greenkub is establishing itself as a key player in the transformation of housing. With a resolutely innovative and committed vision, the company is leading a real constructive revolution: it offers compact, optimized and easily implemented housing that meets budget and space constraints while respecting new regulatory requirements. Unlike traditional players in difficulty, Greenkub offers a turnkey solution for functional and sustainable housing that fits anywhere, without requiring an extension of the building zone.

For Alexandre Gioffredy, founder of Greenkub: « We are seeing a strong demand for housing solutions that adapt to new economic and ecological realities. Our modular approach and rapid construction expertise allow us to offer a flexible alternative to traditional houses. Easy to install and environmentally friendly, our homes fit directly into existing spaces, thus meeting the requirements of the ZAN law. »

Greenkub stands out for its fully optimized customer experience: customers benefit from personalized support with salaried architects, up to the final installation in just a few days. This digital approach, combined with an innovative construction method that complies with RE2020 and DTU standards, meets consumer expectations for accessible, fast and hassle-free housing. With models guaranteed for 15 years and easy installation in existing spaces, Greenkub simplifies access to quality housing.

Greenkub is also evolving its offering, moving from simple residential annexes to fully-fledged homes, perfectly adapted to new uses for expansion, moving in or even investment. The 3.500 studios installed across France are evidence of the popularity and sustainability of this solution, which combines speed, flexibility and compliance with environmental standards, while exceeding customer satisfaction standards.

With 140 committed employees, Greenkub is part of a sustained growth dynamic, allowing the company to meet the needs of a clientele looking for accessible and sustainable solutions. While the traditional industry struggles to adapt, Greenkub demonstrates that innovation and an eco-responsible vision can meet contemporary housing challenges.