Géraldine Squenel, new director of communications and external relations of the Scientific and Technical Building Center (CSTB)

Recognized skills, a committed vision of communication, meaningful, rich in content, values ​​and sharing, which she now puts at the service of the CSTB, a public company organized around three core missions for building and construction. city ​​of tomorrow: creating knowledge and sharing it, supporting innovation, securing and enhancing performance.

Géraldine SQUENEL: career path & expertise

Holder of a DESS in Organizational Information and Communication, as well as a Master of Philosophy, Géraldine Squenel began her career as communications and press relations manager in 1994.

Initially operating in the world of Wines and Spirits, in France and internationally, she joined the public sphere in 2000.

She was first press officer at the Brittany Regional Council and then she managed press relations for the Manche Departmental Council and the Rouen town hall. In 2010, she was appointed communications and press relations manager for a parliamentary group in the Senate.

In 2017, she took charge of press relations for the Permanent Assembly of Chambers of Trades and Crafts, before joining Cerema[1], in 2019, first as director of communications and press relations, then as director of corporate communications. She is notably responsible for defining and promoting the new identity of the Establishment, in line with its positioning, then managing communication around the Cerema community membership campaign.

“Driven by a sense of the general interest, I am passionate about the issues linked to the construction of our futures, individual and collective: how, in a context of strong environmental, societal, digital transitions, of the necessary sobriety essential to decarbonization of human activity, living better and living better together. The CSTB supports building stakeholders to imagine with them sustainable territories, neighborhoods and buildings. Innovation, research, energy and environmental performance issues as well as health, accessibility and comfort are at the heart of its work. Joining the CSTB, an establishment whose values ​​I share, made particular sense. The CSTB teams have cutting-edge skills and bring scientific excellence to life on a daily basis: it is with pleasure that I will endeavor to promote and publicize their missions, achievements and projects. »

The CSTB Communication department: missions & organization

The communications department manages institutional, scientific, business and internal communications. She also manages the establishment's external relations.

The communications department's missions are to affirm the raison d'être of the CSTB in the service of the general interest, to promote the scientific and technical excellence of the Establishment, to make known its reference role in support innovation among building and urban stakeholders, to promote the advantages of certification in the service of the performance of products and systems and finally to make the CSTB visible and attractive to talents.

[1] Public establishment reporting to the Ministry of Ecological Transition and Territorial Cohesion, whose primary mission is to support the State and local authorities in the development, deployment and evaluation of public policies in matters planning, territorial cohesion and ecological and energy transition.