The decision initiated by the Italian group BAT, a key player in sun protection, aims to offer the French market under the single brand "KE" a global product offer among the most comprehensive.
The two companies now form a single team, organized and reinforced to simplify exchanges and meet the demands of their common customers.
A strong brand, increased readability
In order to increase the brand's visibility on the French market, KE France is integrating five Gennius products emblematic of Italian design, intended to expand the existing range. These solutions will very soon be manufactured in France in the Tremblay les Villages workshop. All products will be marketed under the KE brand, through a catalog bringing together the entire range.
A reinforced pergolas offer
From January 2021, these five “new” products will be available under the KE brand:
- KEDRY PLUS: the ultra-design bioclimatic pergola, resistant to any test
- ISOLA 2: the pergola with retractable canvas by packaging with a unique design and exemplary modularity
- XTESA PLAIN: the pergola backed with a roll-up canvas combining robustness and minimal bulk
- A100 Lux: the simple and functional pergola attached to the retractable roof by packaging
- SKIN: the shade sail with a mechanism and aesthetics inspired by the nautical world
These products have already found their place on the terraces of individuals, restaurants, hotels and palaces around the world. Their quality and performance are well established. Source of comfort and well-being, they allow the creation of new living and reception spaces and are ideally suited to all environments, whatever the technical constraints.
The game of 6 families! The widest range on the market
These complementary solutions allow the brand to deploy a unique breadth of range, now segmented into 6 very distinct product families:
- Box and monobloc awnings
- Vertical blinds and projection
- Pergola and veranda blinds
- Canvas pergolas (KE is one of the only market players to invest in this segment at present)
- Bioclimatic pergolas
- Shade sail (KE is the only player on the market to have transformed the shade sail into a technical and highly design product)
This expert offer has been forged over the years. It perfectly meets all the daily needs for any emerging project: winter garden, comfortable terrace, covered swimming pool, new outdoor living room etc.
Dynamic support
Sales support tools will be made available on the customer area of the website:
they offer a detailed presentation of the main functionalities and the wide possibilities offered by these different product families. For more complex or unique requests, a dedicated technical team takes over to support the installer or the architect in carrying out his project.