Wienerberger, a key player in the terracotta market, has just appointed Frédéric PLASSERAUD as Sales and Marketing Director of Wienerberger France. As such, he joins the Management Committee headed by Frédéric DIDIER, Chief Executive Officer.
Frédéric PLASSERAUD, 50, holds a Master's degree in marketing from IFAG in Toulouse.
He began his career in 2000 as marketing manager for the V33 Group, a manufacturer of paint and wood maintenance and treatment products. In 2015, he joined the Siniat Group as Marketing Director. For six years, he was in charge, for France, of product and innovation marketing strategy, communication, technical assistance and prescription.
Drawing on his marketing experience in interior design and the building envelope, and his strong customer focus, from prescriber to fitter, Frédéric PLASSERAUD is determined to pursue Wienerberger France's growth strategy in response to the challenges of the world of construction: RE2020, REP, digital transformations...
For Frédéric PLASSERAUD, new Sales and Marketing Director: "Putting the customer at the heart of our strategy to gain proximity and preference, to innovate to offer healthy and sustainable housing, are essential issues for the company that all the sales and marketing teams of Wienerberger France will continue to support."
Wienerberger now markets well-known brands: Koramic for terracotta tiles, Aléonard for tiles for historic buildings, Terca for exposed brick and Porotherm for structural brick.
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