France Matériaux deploys its new “Carpentry Selection” concept

Carpentry selection, a winning commitment

To benefit from the CARPENTRY SELECTION module at their point of sale, the FRANCE MATERIALS member undertakes:

• to set up an exhibition area of ​​at least 35 m2 in order to present the interior and exterior solutions of the referenced industrial partners (doors, windows, shutters, gates, cupboards and stairs),
• to dedicate human resources and train them.

In return, FRANCE MATERIALS provides:

• an exhibition solution under a common brand, SELECTION MENUISERIE,
• selective referencing and negotiated purchasing conditions,
• professional training provided by Les Compagnons du Tour de France, to familiarize them with the installation methods of the products sold, – sales training,
• marketing and sales support tools,
• the Occitanie Logistics Base (BLO) with a selection of interior joinery stored on site.

Presented to its members during the Carrefour des Partenaires 2024 to help them sell better, the new SÉLECTION MENUISERIE concept is already being deployed at points of sale and is enjoying great success, as evidenced by Emmanuel Bresson, manager of GUILLON MATERIALS (Puy of Dome). “ We are the first within the group to have implemented SÉLECTION JOINERY, since January, in our Mozac point of sale. Identified as a general materials trade which already sold this type of product, we wanted to move more towards the sale of joinery by exhibiting them to be recognized as a multi-material specialist. Economically affordable, this concept has come at just the right time. By dedicating 45 m2 to the CARPENTRY SELECTION space in our 100 m2 showroom, the offer is now clearly visible and we have already received very good feedback. We also hope to double our turnover in this segment in less than a year.»

By bringing together and building a common offer around a JOINERY SELECTION, FRANCE MATERIALS is developing a new service to help its members sell better in a tense economic context.