For its 70 years, Cheminées Poujoulat is updating its logo

Still retaining its graphic codes - yellow, red and gray colors as well as the cat emblem - the logo of the French family company based in Niort (79) has undergone several changes, including that of today on the occasion of its 70 years.

Logo lifting for the French manufacturer since 1950

The logo is the “trademark” of a company. Each change refers to a strong moment, an evolution, a change. Today, to mark 70 years of its history, Cheminées Poujoulat is asserting itself even more by developing its logo to anchor it in a more modern aesthetic and design.

While keeping its initial colors, red, yellow and gray, the logo is refined to optimize its visibility.

Symbol of the brand since 2003, the cat keeps its allure, but with more dynamic lines, and is highlighted on a yellow background.

Initially mentioned to refer to its activity, the baseline “A conduit for life” disappears since the activity of the company is now fully recognized.

An evolution linked to significant events

Throughout its history, the brand's logo has undergone several successive evolutions, more or less marked.

In 1988,, when Cheminées Poujoulat goes public, the name “Poujoulat”, identified with the color yellow, is mentioned on a gray background in reference to the metal.

In 1990,, Cheminées Poujoulat wishes to give itself a new brand identity, not only for better visibility in the trade, but also to assert its position as the leading manufacturer of roof outlets and metal chimney ducts.

During this period, Cheminées Poujoulat released the “Grand Livre”, which would quickly become the reference work for the flue.

This is 2003 that the Niort company decides to make a transition and make a profound change to its logo for a better identification of the brand with consumers, in particular through its sailing sponsorship. Poujoulat becomes “Cheminées Poujoulat” for a better perception of the sector of activity. A new logo is created, with a rounded overall shape to refer to the duct. Also on this occasion is the cat, which has become a true emblem of the brand. The feline makes the link between the roof on which he willingly walks, and the heater near which he likes to bask.

The last evolution dates from 2007 : the brand unit is more compact and dynamic, the cat asserts itself by occupying more space. It will also be the year of release of the 2nd “Big Book”.