fischer France, the brand of fixing systems best known to DIY enthusiasts in France

The results show a positive milestone for this first study. The Fischer brand stands out at the top of the podium, among the many players in the binding market and has the quality criteria most expected by users. We see that Fischer enjoys the best spontaneous reputation when it comes to wood screws, dowels and chemical sealants.

The Fischer brand is known by 76% of respondents (assisted awareness), leader in wood screws, dowels and chemical seals (spontaneous awareness). 78% of respondents have a good image of the Fischer brand, which they recognize as being a leader in its market for 66%, innovative for 68% and of quality for 79%.

Zoom on these results…

Fischer reigns supreme in the hearts of DIY enthusiasts for all of its fastener families

Fischer is the most cited brand in this study, both in spontaneous awareness and in assisted awareness, with the exception of the market for fasteners without drilling, products less associated with the brand.

When it comes to the wood screw market, Fischer comes out on top among the major brands in the sector, whether they are private label or not. Although 63% of respondents did not cite any, Fischer sits above the brands mentioned spontaneously with 8%, (the second and third tied scoring 5%). The results are identical when it comes to chemical sealants, Fischer with 8% of citations retains the number 1 rank among national brands while 69% remain unanswered.

If the brands are better known in the more competitive ankle sector with fewer no answers this time (57%), Fischer remains at the top of the ranking with a result of 14%!

Fischer enjoys the best reputation in its field when it comes to assisted awareness Of all the brands tested in assisted, with 76%, Fischer is the best known brand.

Moreover, 60% of respondents know both the name and the logo. Far ahead of second by 20 points.

What image do DIY enthusiasts have of Fischer?

In addition to spontaneous and assisted awareness, the study looked at the image of the brand generating positive notoriety essential to establish leadership and promote preference in a competitive market.

The study showed that the brand is attractive, perceived to live up to its values ​​and reflects its identity and positioning in all respects.

66% of those interviewed recognize that Fischer is a leading brand on the market.

Respondents to the study expressed their appreciation of the brand and 78% said they had a good image of the brand, even very good for 35%. None of the respondents reported having a negative image of the brand.

It is well known that a good handyman has a good tool. DIY is a field of activity that relies on consumer confidence and the reliability of the products they purchase.
The study shows that Fischer is indisputably a brand that offers quality products at 79%, an innovative brand at 66%.

Principle results

The Fischer brand is known by 76% of respondents (assisted awareness), leader in wood screws with 8%, dowels with 14% and chemical seals with 8% (spontaneous awareness).

78% of respondents have a good image of the Fischer brand, which they recognize as being a leader in its market for 66%, innovative for 68% and of quality for 79%.

48% of respondents DIY at least once a month and 60% are homeowners. The most DIY activities carried out over the last 12 months are hanging a frame or a light fixture on the wall or ceiling for 76%, installing shelves for 60%, arranging a living room (installing a rod for curtains, TV support, etc.) for 58% and carrying out plumbing or sanitary work for 35% of respondents.

Answers to the question “Why do you have a good image of Fischer?” :

1. Good quality
2. Never had a problem with the equipment, never disappointed
3. Solidity, robustness, resistance of products, efficiency
4. Reliability, safe, trust, serious

79% of respondents buy in store.

Half of the respondents have already purchased a Fischer brand product.