The real estate portal Explorimmo will take the name of its parent company Le Figaro to become Figaro Immo, announced the management of the group.
This change of name illustrates "the attachment and ambition of the Figaro Group on the Real Estate market in France", explains Thibaut Gemignani, the managing director of Figaro Classifieds, a subsidiary of Figaro.
Far behind the leaders Le Bon Coin and SeLoger.com, Explorimmo attracts on average nearly 1,5 million Internet users each month, according to a study by Médiamétrie, making it the 7th most visited site in France in the sector, between October 2017 and March 2018.
"The strategy of convergence towards the Figaro brand was successfully launched 2 years ago with + Properties Le Figaro +", its prestigious real estate site ", specifies Thibaut Gemignani in this press release, which recalls that" real estate ads are appeared in daily life in 1875 and have never ceased to be part of the DNA of Figaro and Figaro Magazine ".
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