Exceptional year 2021 for the Mikit network with historic performance

The planing on the Zero Rate Loan in the region, the abolition of APL and the tightening of the conditions for obtaining mortgages have made it more difficult for low-income households to access property, which are turning to less expensive solutions. . MIKIT, whose concept is based on the construction of quality ready-to-finish houses and which allows savings of up to 30%* on labour, has therefore been able to pull out of the game.

A dynamic franchise network

Driven by a network of 140 franchisees (up 8% compared to 2020), the leading builder of ready-to-finish single-family homes confirms its good health since franchisees conclude an average of 18 sales per year for a turnover of 2 €000 on average. More than 000 of them outperform and exceed €60 in turnover.

For Damien Hereng, president of MIKIT: “These excellent results confirm the relevance of our business model and the appeal of our innovative concept. Our ready-to-finish houses are aimed at families who sometimes feel excluded from access to property, they allow a reduction in construction costs of up to 30% without ever cutting corners on the level of excellence of our partners and the quality of our buildings and materials. We help them realize their dream for monthly payments equivalent to their rent. »

A strong ambition supported by a television campaign

To support the brand's ambitious sales volume targets of 2 houses, a new billboard campaign that plays on the brand's quirky and humorous positioning has started. The group thus hopes to enrich itself with 500 new franchises within the network to achieve an increase in its turnover of 40%.