Érika, the eco-responsible paint brand made in France, launches its new website

Many French people have an artistic soul, and like to decorate their interior in their image. At the same time, many are also sensitive to the composition of the decoration products they use: they are looking for healthy and eco-responsible paints, manufactured locally, with respect for workers and the environment.

The ERIKA range, created by the Alsatian company LCTP, responds perfectly to this problem: it is made up of innovative, ecological paints made in France, which can now be found on the brand's new website.

The "smart" paint that makes decorating enthusiasts see all the colors

ERIKA is a French brand of high-end decorative paints for interior decoration. It reconciles high technicality and respect for nature, with beautiful colors and ecological products that are truly covering and which retain their luminosity over time.

ERIKA paints are "clean": they contain no solvents, phosphates or bisphenols, which helps to preserve indoor air quality and the health of occupants. At the same time, they are technical paints: they are easy to apply, resistant, covering and washable.

ERIKA: the best ally for makeover and DIY fans

The other advantage of ERIKA paints is their originality. The brand is committed to innovation, with color-changing paints, scented paints, and special paints for furniture and kitchen furniture makeovers. The latter are very practical: they allow furniture to be covered without going through the stripping, sanding and undercoating boxes, and without applying protective varnish.

ERIKA also offers help tools: inspirational guides that take you from Brazil to Japan and explore reclaimed, bohemian, natural or even contemporary styles, but also hand-painted color charts and ready-made kits. ErikaBox job.

ERIKA is also aimed at decoration shops and specialist stores wishing to distribute the range, taking advantage of advantageous prices.

A new website for pretty and smart painting

The new ERIKA site is in its image: lively, dynamic and intelligent, it is a veritable mine of information and inspiration which will delight decoration enthusiasts. There is an online store where you can get the paints and products of the range, as well as advice on the choice and application of paints, color charts, and a blog with tips and tutorials.

In addition, ERIKA has been able to bring together a community of enthusiasts on its YouTube channel, its Facebook page and its Instagram account. And, each month, customers receive a newsletter in their mailbox on the brand's news.

This site reflects the values of LCTP, a historic French brand that is at the service of its customers, and focuses on support and listening.

The little story of ERIKA

The LCTP paint factory has made itself known by offering tailor-made paints and colors for interior decoration players. Its customers are mainly retailers and decoration enthusiasts.

In 2014, at the Maison Déco show in Colmar, the company was asked to present a tailor-made painting. This was to both challenge by its originality, and highlight Alsatian know-how.

LCTP takes up the challenge brilliantly. From its factory comes ERIKA, a unique painting, which allows everyone to transform a little into a magician, because it changes color when touched. And the best part is that it does not contain any solvent!

This amazing paint is getting a lot of talk at the show, and many furniture makeovers and decorators tell LCTP that they wish they could use a professional range of paints, tailored to their color, quality, look and feel needs. innovation and technicality.

The LCTP team then decided to create a brand for them, and baptized it ERIKA, after the name of the painting that gave birth to it.