Energy renovation, at the heart of French households

Price, location, crush: the winning trifecta of the act of purchase

The first findings of this study, as in 2018, establish the price (83%, down 4% compared to 2018) and the location of the property (80%, up 3% compared to 2018) as primary criteria. choice of a real estate purchase. Finally, as in 2018, for more than 6 in 10 French people (65%), the purchase is still determined by the famous “crush”.

Environmental impact: a criterion that is progressing within the framework of the renovation

The main trend revealed by this new study comes from the resolutely more eco-responsible behavior of the French. Of course, energy performance is declining in the criteria for choosing a property: 42% of respondents cite it against 45% in 2018. However, while their motivations for renovation are still mainly economic (69% in 2021 vs. 72% in 2018), respect for the environment is becoming a predominant criterion (43%, up 5%), before the desire to no longer suffer from price increases from suppliers (37%).

“While the review of the Climate and Resilience law before the Senate is about to begin, the French are increasingly addressing environmental issues in their real estate purchase journey. These results encourage us to continue our efforts to support them in this awareness. Lack of knowledge of aid dedicated to energy renovation, the lack of information on the savings involved are all brakes that we must help remove. Our duty is to provide our customers with the best possible information, in order to promote an energy transition that has become essential today. The responsibility of the public authorities will also be decisive in this area. Rather than setting unrealistic renovation objectives (50% of the private rental stock renovated within 12 years), the government should return to more pragmatic ambitions around incentive measures: doubling the land deficit and expanding the Denormandie system for landlords and donors, in particular ” Yann Jéhanno, President of Laforêt