Eldotravo.fr becomes Eldo and accelerates its European deployment

The start-up has been leading this project for over a year and has mobilized all of its teams, 55 employees, to offer the best to its partners and users. The two co-founding brothers, Hugo and Jean-Bernard Melet, said goodbye to their old name, too long and too “French” and opted for Eldo: duplicable and interpretable internationally, which better highlights the SaaS offer of the start-up.

A rebranding to prepare for European expansion and consolidate its position as a software publisher for construction professionals and brands

With more than 100.000 reviews and photos of individuals on its site, Eldo has succeeded in becoming the leader in construction customer reviews by obtaining, in March 2021, its AFNOR certification for its processes for collecting, moderating and restoring reviews.

A guarantee of quality and confidence, especially for individuals who are 88% to trust online customer reviews when looking for pros for their work. With its certification and its new website, modernized and redesigned to meet the needs of private visitors, Eldo improves the user experience and strengthens its position as a trusted third party in the construction industry.

"The Covid has changed the situation, with confinement, the construction industry has experienced a historic explosion in the demand for work: we have seen a 100% increase in requests on our site and via the 1500 Google my Business files which are managed via our SaaS solution. In the first half of 1, there were more than 2021 million searches for additional professionals. ” explains Jean-Bernard Melet, CEO of Eldo. “50% of consumers say they are dissatisfied with the customer journey. Professionals must no longer only satisfy on the quality of the work, but also be hyper responsive and qualitative on the customer experience. "

300 brands and 20.000 professionals in Europe by 2025

Today, Eldo works with more than 50 manufacturers and brands, national and international in the sector, such as SOMFY, Schneider Electric, Ariston or Treppenmeister.

Already present in Belgium and Switzerland with its partner Murprotec, Eldo aims by 2022 to conquer Europe and then open up to its Spanish and German neighbors.

The rebranding of Eldo allows the start-up to expand its offer, beyond the review site, and extend its SaaS marketing platform to installers and brands in Europe. Residential renovation work represents a market of 560B euros in Europe: more than 5000 brands and 3,4 million companies.

Eldo, specialist in digital support for professionals and brands in the home improvement sector

Since its creation in 2016, Eldo has supported 2.500 professionals and 50 brands in the sector to go digital in order to grow and ensure the best experience for the end customer. Eldo offers a marketing application suite, developed with and for them, allowing them to easily manage their main daily needs and save them time:

• Online reputation: collection, management and dissemination of customer reviews
• Google local visibility: local SEO solution and brand awareness
• Intelligent lead management: centralization of contacts, marketing and sales management
• Digital sales assistant: automatic sending of sms and reminders, personalized advice

“I didn't think the partnership would take so quickly and so hard. Eldo was a very small company, today it is our best communication and sales assistance partnership. ” Testimony Pascale Anselme, Marketing communications manager at Profiles Systèmes, a subsidiary of the Corialis group, one of the major players in aluminum joinery in France.

Digital tools are unique resources for developing solid relationships and ensuring lasting achievements. The house is at the center of everything: the life project of individuals, the support of the latter by the professionals as well as the materials behind these projects, provided by the industrialists. Eldo is committed to creating a solution designed to bring value to the 3 inseparable parts: giving back strength and consideration to professionals, reassuring individuals and promoting brands to build and renovate homes in a sustainable way.