Eiffage today unveils its sound identity signed Sixième Son. The result of collective work and expression of the different sensibilities that make it so rich, the Group now has its custom-made music that resembles it and expresses its vision, identity, personality and values.
Started a few years ago, the work carried out around the brand architecture and the visual identity of the Group, now finds its climax with a sound identity. This unique, positive and energetic composition constitutes a real lever of internal and external communication for the brand and gives it that extra emotional soul that music can offer.
Eiffage wanted to enhance its human capital through this sound creation. Strong musical biases and the voices of men, women and children embody a brand marked with humanity, innovative and forward-looking. The melody coupled with the vocals carries, musically and with great force, the “Human Perspective” positioning of the Group.
The sound identity is available in the different formats necessary for its speeches, for digital, branding of brand films, for telephony or for Group events. Now to make itself heard, the Group can rely on its sound identity to embody its brand over the long term.
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