Committing to the environment is more than a priority for the AkzoNobel group and its flagship brand Dulux Valentine. Sustainable development is one of the levers of growth, innovation and productivity that allows the group to create shared value with fewer resources and to invent innovative solutions to respond to societal issues and environmental challenges.
Faced with the challenges of better producing and consuming better, and inspired by AkzoNobel's commitment to innovate products that have a positive impact on the environment, the Dulux Valentine brand is launching White Recycled.
In partnership with InterCheM, a Dutch group specializing in waste treatment, Dulux Valentine unveils its latest innovation: Blanc Recyclé, a new paint based on recycled paint.
Le Blanc Recyclé is a white paint made from 35% recycled paint collected in recycling centers.
In terms of use, this new reference offers excellent coverage and a high quality matte finish. Easy to apply, it is ideal for carrying out all interior work.
With this innovation, Dulux Valentine is taking a step towards a circular economy with a reduction in paint waste destined for waste collection centers and a reduction in CO² emissions during production thanks to the use of recycled raw materials.
Selection of products
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