Dal'Alu innovates with aluminum gutter, facade and roofing solutions for renovation

With its ability to profile seamless aluminum gutters directly on construction sites, the expert in custom aluminum has been able to develop its offering in favor of a range of aluminum solutions dedicated to the housing envelope. GUTTER – FACADE – ROOF becomes its new signature.

With a historic drop in the number of single-family homes built, reduced to less than 60K units, a 50% drop compared to 2022, the challenges are multiplying in the construction sector. In 2024, DAL'ALU is responding to this changing new-build market and is making a major strategic shift by focusing on renovation.

To position itself as a key player in the renovation market, DAL'ALU is drawing on its expertise and establishing commercial partnerships with 3 companies with innovative concepts to offer aluminum solutions combining the reuse of natural resources: water and solar energy. These new products for building envelopes will be presented in preview on the DAL'ALU stand at BATIMAT 2024 (H1-T066), designed to be 100% reused.

Heading for renovation

For DAL'ALU, innovation and adaptability remain the key words to overcome the turbulence of the new construction market and continue to offer quality solutions for building envelopes. While DAL'ALU has established itself in the single-family home market, the French expert in continuous aluminum gutters has announced a strategic refocusing on the renovation sector.

DAL'ALU and its entire franchise network are adjusting their course towards renovation, representing a significant change in the business model. Always faithful to its know-how and the quality of its aluminum solutions, DAL'ALU is committed to meeting the growing needs of the renovation market, while maintaining its operational excellence.

With its recognized expertise and its constant desire to evolve, DAL'ALU aims to become the benchmark in terms of low-carbon aluminum gutter, facade and roof solutions.

PLANÈTE RÉNO, a campaign aimed at individuals

DAL'ALU's strategic response to this market change is PLANÈTE RÉNO; a fantastic opportunity for growth and diversification.

Thus, since June 1, 2024, DAL'ALU has launched PLANÈTERÉNO, a digital communication campaign on social networks, all Météo de France sites and apps and on sites dedicated to home improvement.

Through this campaign, DAL'ALU is addressing individuals directly.

To guide its franchisees in their transition to the exterior renovation of individual homes, the DAL'ALU teams are starting a roadshow across France to support them in this new dynamic.

DAL'ALU, a franchisor since 1982, and with a network of 150 approved companies throughout France, plays its role as network leader to drive this change.

DAL'ALU targets the individual by placing them at the center of the process

DAL'ALU's strategic shift is based on an in-depth study of their target's expectations. According to a recent Toluna Harris Interactiv awareness measurement for DAL'ALU in 2023, product quality with an average of more than 7/8 is by far the criterion considered most important. Next come criteria concerning the company with the quality of the services offered and the transparency of quotes with more than 5/8.

The DAL'ALU brand is perceived as offering reliable products, lasting a long time (100%), a reference brand (100%), innovative (99%) and which inspires confidence (98%).

Duty to support DAL'ALIENS in change

To support franchisees in this reorientation towards more renovation, DAL'ALU offers training sessions dedicated to customer expectations within its ALUCAMPUS, QUALIOPI certified.

Support for franchisees in their local communication

In addition, local communication is essential, allowing each franchisee to be seen and recognized in their region; messages broadcast locally have an undeniable impact, maintaining a close relationship with customers.

DAL'ALU relied on the expertise of a partner to develop a digital platform dedicated to network communication.

Depending on the themes, and with just one click, approved companies can access a whole catalog of products:

• Print media: brochure, flyers, posters, roll up, etc.
• Digital media: e-mail, prospecting SMS, social media digital pack, SEA, etc.
• Media supports: 4×3 posters, press announcements, radio messages, etc.

Thanks to an audit and a personalized plan, DAL'ALU establishes the best media recommendations based on the objectives of its franchisees.

DAL'ALU has thus been able to find a good balance between local and national communication, where DAL'ALU has been present for more than 5 years and in particular sponsor of the M6 ​​Weather in April 2024.

New at BATIMAT 2024, DAL'ALU is directing its strategy towards a dual use of its solutions

DAL'ALU's ambition is to support individuals who wish to obtain information and take action to renovate their homes by improving their aesthetics while benefiting from a dual use.

In doing so, the French expert and all of its franchisees are committing to an approach that goes beyond their simple primary expertise and is in line with the group's CSR and low-carbon aluminum strategy.

This ambition will be presented at the next edition of BATIMAT, the international trade fair for construction professionals.

Thus, as a preview on its stand, DAL'ALU will present a “dual use” approach to its aluminum solutions in gutters, facades and roofs.

To perform in this new approach, DAL'ALU forms tactical commercial partnerships and plays the role of accelerator for these French companies with innovative concepts, recently identified on the construction market.

Gutter: recovery of rainwater

Faced with a scarcity of water resources and increasingly severe droughts, based on the observation that 50% of a household's daily water consumption does not need to be drinkable, the use of rainwater constitutes an essential solution.

The principle is simple: collect and drain rainwater that falls on roofs using gutters, store it and recycle it by using it in the home to supply toilets, washing machines, for watering or cleaning outdoors, etc.

DAL'ALU, by partnering with AQUALYO (a brand of the Aramis group), offers a connected, controlled, autonomous and above all aesthetic solution for individuals. The whole ambition of this collaboration is based on a complete and personalized proposal, either fully integrated into the building or an object of exterior decoration.

Equipped with a smartphone application, the entire system, connected to the domestic network, makes it possible to measure the volume of water needed to be stored and based on usage and rainfall statistics from the last 10 years.

Facade: thermal enhancement

If claddings until now gave new life to facades, DAL'ALU transforms them into a heating and air conditioning solution. DAL'ALU and AIRBOOSTER combine their know-how and adapt their products to jointly launch an innovative concept on the energy renovation market.

In winter, this lightweight system recovers the heat from the sun captured by the aluminum cladding, the hot air is then blown inside the facade.

In summer, the programmed ventilation does not start during the day. Cooling takes place at night when fresh air from outside is ventilated inside thanks to a high air flow.

Roofing: solar enhancement

DAL'ALU's aluminum standing seam roofing systems adapt to all types of architecture. This versatility has made it possible to develop a universal photovoltaic innovation in collaboration with the family business WATTKISS, which advocates the aesthetic integration of solar energy into buildings.

This solution, validated by the CSTB (ATEx an°3064-V1), makes it possible to produce solar energy without any perforation of the roof, thanks to the fixing of flexible and lightweight photovoltaic films (3kg/m2), by adhesion to the standing seam aluminum roofing elements.

To establish its 2024 ambitions, DAL'ALU will present all of these new products on 99 m2 on the BATIMAT stand H1-T066, which is fully in line with its orientations. It was entirely designed with the company GIMMIC DESIGN, a Bordeaux company that makes reuse its guiding principle. This stand, made from industrial waste, will be 100% reused by DAL'ALU for the creation of showrooms, demonstration stands, etc.