The cooperative craftsmen are at the service of individuals who have renovation or construction projects. They guarantee quality products and materials at negotiated prices. In France, 37 (1) Artisans Artipôle showrooms showcase the network's achievements in the worlds of wood (development and construction), baths and tiling representing all the trades involved (plumbers, fitters, masons, electricians, etc.).
(1) At scope 2023
Artipole craftsmen on the bill and on the radio in its local territories
After a 1st campaign in October 2022, Artisans Artipôle reiterates its choice of a campaign focused on the media mix: poster/radio, orchestrated by theGulfstream Group agency. The agency revisited the brand territory to promote the values and promises of the cooperative brand: expertise, quality, trust. Two waves of communication are scheduled for 2023: from March 8 to 20 and in October 2023.
The campaign focuses on a proximity communication which covers the territory where the cooperatives are established and 37 (1) exhibition rooms open to the public (in the Pays de la Loire, Brittany, Normandy, Aquitaine, Center Val de Loire, Bourgogne Franche Comté, Rhône Alpes Auvergne and Grand Est regions).
- In display, the visual is intended to be unifying and close to the public: 3 true craftsmen cooperators sign with their first name the work carried out under the Artisans Artipôle banner. The campaign will be featured on 8 at 20 March 2023 in more than 35 communities of agglomerations / territories. As a result, 1.234 posters in different formats: 2 m2, bus shelter, 8 m2, 4×3.
- On the radio, un 25 second spot features the 3 expert craftsmen and their common client. From March 8 to 20, a wave of 5.000 spots, with an average of 7 spots per day during the week, will alternately occupy the regional waves of 13 radios : Hit West, Magnum, Océane FM, RCA, RFM, Sweet FM, Vibration, Virgin Radio, NRJ, Chérie FM, Nostalgie, without forgetting the 1st regional radio of France: Alouette.
“With this campaign, we want to show loud and clear the cooperative and qualitative commitment of our network of craftsmen to individuals, to make it THE reference network for housing in France. This communication also aims to instil a relationship of trust between customers and craftsmen through a brand that aims to be positive, benevolent and enthusiastic. » Declared Magali Mobihan-Roux, head of the ORCAB communication department