Colas unveils its new corporate site

The new Colas Group corporate site is online. This overhaul, carried out with the agency Content Factory by Prodigious (Publicis group), aims to develop Colas' attractiveness to its stakeholders and to make the new colas.com the gateway to the Group's digital ecosystem. .

Intended to serve the Colas brand, the corporate website has been redesigned to showcase the Group's new identity and positioning. Modernization of the design, incarnation of the values (Respect, Sharing and Audacity), presentation of the “ACT” CSR corporate project and the new Innovation discourse... The revamped colas.com reflects the Group's DNA at a glance . It also offers an improved user experience thanks to simplified navigation and revisited and varied content.

It provides direct access to the entire galaxy of local websites and Colas specialties and also becomes the gateway to rich HR content published on the Group career site (job offers, employee testimonials, advice to candidates...).

A more eco-responsible and accessible siteand to all

The new colas.com has been designed to consume as little energy as possible during consultation, in conjunction with “ACT”, Colas' CSR approach. The redesign was guided by a challenge of graphic sobriety and uses: reduction in the number of pages, limitation of animations, compression of the weight of images and videos, incentive to view documents rather than download them... servers that host the site are also housed in a data center powered by 100% renewable energy.

Simple and intuitive, the new site has also been designed to facilitate the consultation of people with disabilities. In collaboration with the specialized agency Ipedis, the site has been developed and audited in order to achieve a repository of accessibility standards.

For Delphine Lombard, Communications and Brand Director of Colas: “With a previous overhaul dating from 2015, we had to transform our corporate site to make it the gateway to the Group's digital ecosystem and enhance our new brand platform. Thanks to this development, visitors can access our activities and projects as well as our CSR initiatives and our innovations in just a few clicks. We are proud of the new colas.com, which allows the Group to show its colors loud and clear and to better position itself on innovative and responsible mobility issues. »