Cheminées Poujoulat strengthens its commitment with Chamois Niortais Football Club

The new Chamois Niortais jersey for the 2021/2022 Ligue 2 season gives way to Cheminées Poujoulat, its historic partner. The story between the flagship club of Deux-Sèvres and the European leader in chimney flues and roof outlets continues, after already more than 20 years of loyalty.

Cheminées Poujoulat, main partner of the chamois jersey

Since joining the Chamois in 1997/1998, the Cheminées Poujoulat brand has never left the jersey, supporting the club in its good times as well as in its less good times.

This season, it appears as the main partner on the 3 shirts of the club (home, away and 3rd shirt), proof that the Niort company is found in the sporting project recently unveiled by the Chamois Niortais and entitled "Embarquement vers Ligue 1 ”.

"In our various commitments, we favor the long term, which is what best corresponds to our values, recalls Frédéric COIRIER, CEO of the Poujoulat Group. This project for 2025 is part of a vision for the future that we want to encourage. "

Eytan HANOUNA, Club President: “The loyalty of Cheminées Poujoulat is precious to us. Beyond the sporting development of the club, the training of young people, Cheminées Poujoulat, whose influence is national, helps us to promote the image of the city and the territory. It is also their will, I am delighted. "

Priority sports performance

Cheminées Poujoulat, which for many years has supported various sportsmen and events in sailing, rugby or volleyball in particular, thus reaffirms its convictions:

“We are building partnerships to support the performance of young athletes, to help them aim for and achieve better results. It is the same logic that we are pursuing with the Chamois, ” adds Frédéric COIRIER.

Visibility side, appearing on the jersey of a team in a national championship is not trivial for Cheminées Poujoulat. The brand, which already communicates regularly, like the campaign rolled out last year on France TV and the Internet, will therefore benefit this season from a new television exposure. The Ligue 2 championship will in fact be broadcast on L'Équipe TV, a broadcaster available free of charge, which should further broaden the audience for this competition.

Support the club's new dynamic

The difficulties encountered during the last two seasons have in no way affected the ambitions of the club and Cheminées Poujoulat, who rather see it as an opportunity for a rebound thanks to a consolidated base.