Cheminées Poujoulat strengthens its support to professional distributors

This is why Cheminées Poujoulat wishes to strengthen its territorial network by recruiting 5 Sales Merchandiser (AVM) animators in order to provide daily support and work closely with its distributor customers. Distributors and Chimneys Poujoulat is a story that has lasted forever and remains the historical basis of the activity of the European leader in metal flue pipes and roof outlets.

Merchandiser sales facilitators to train and animate the businesses

For Cheminées Poujoulat, the merchandiser sales coordinator plays an important role in addition to the salesperson who follows the customer.

True brand ambassadors, the Merchandiser Sales Facilitators are responsible for upgrading the skills of the distributors by providing, in conjunction with the sales representative, the monitoring of operations, animation and training offered by Cheminées Poujoulat. The objective is to develop the turnover of distributors whatever their activity.

Structured by region, the AVMs complement the commercial action and provide the commercial link with the brands.

Human support complementary to the e-merchandising process

However, Cheminées Poujoulat does not abandon e-merchandising. For several years, the company has deployed a range of digital services to support and facilitate the daily lives of its distributor and installer customers:

• product availability via the Poujoulat chimneys pro area
• banners and databases
• assembly videos and tutorials
• "CAT-TOOLS" digital tools:
  • CAT-DRAW For calculating duct sizing
  • CAT-CHECK Online Heating Log
  • CAT-RANGE Online Catalog
  • CAT-DESIGN Configurator for the installation of the appliance, the duct and the roof outlet

"The points of sale and the websites are closely linked. We make the brands aware of deploying digital tools for installers who often go on the web before going to the point of sale. We support them in their process of e-merchandising and merchandising by providing them with product and regulatory content, photos, videos, and even banners if necessary ", notes Stéphane Thomas, director of strategy and development at Cheminées Poujoulat.