URSA Challenge “Double blow for the Planet”, bet met with 5.388 trees planted in the Chantilly forest

Nearly 1.000 participating building professionals, more than 930 photos posted, several thousand new trees at stake...: the "Double blow for the Planet" operation, launched by URSA, specialist in mineral glass wool insulation and extruded polystyrene, had generated widespread engagement.

A mobilization that is materializing: the 5.388 trees resulting from this virtuous challenge were planted in the forest of Chantilly (60) in December, a jewel of French forest heritage, of which a large number of oaks are now in danger.

On Friday, December 2, Jean-Pierre Laherre, Managing Director of URSA France, in the presence of Baptiste Vendel, "Horizon forest" project manager of the Naudet nursery, Bruno Le Louët, forest service of the Institut de France and supervisor of the “Ensemble, Sauvons la forêt de Chantilly” association and Antoine Degraeve, forestry technician at the Office National des Forêts (ONF), participated in the first plantations of 5.388 trees from the “Double Coup for the Planet” operation.

As a reminder, the challenge launched by URSA last February, with its partner Allcolibri, was simple:

1 contest entry = 1 tree planted
1 registration associated with sending a photo of an URSA product in action = 2 trees planted.

Nearly 1.000 professionals, traders, GSB and installers played the game, competing in imagination with funny and unusual photos for some, in connection with nature for others, etc.

Efforts and commitment have now been rewarded with the planting of the first trees in the Chantilly forest.

Chantilly forest, a jewel of French forest heritage, in danger

It is indeed suffering from global warming, with repeated episodes of heat waves and drought, repeated attacks by beetles that feed on the roots and leaves of trees...

Result: 40% of the oak trees in this emblematic forest are now in the process of withering.

A collective of actors and volunteers has been mobilizing since 2018 to follow the evolution of trees, plant, maintain... This is the movement "Together, let's save the forest of Chantilly".

URSA France is proud to contribute on its own scale, with the support of all the participants of the “Double Kick for the Planet” operation, to this citizen environmental project.