This new name reflects the evolution of CAIB, a resolutely modern and connected company, always in tune with its DNA: design and manufacture multi-material windows, bays and entrance doors (aluminum, PVC, wood-alu and steel) for the Building & DIY Distribution sector (retailers, GSB and specialized networks).
This change comes less than a year after the merger of all brands under the single name CAIB (March 2021).
In addition, WIBAIE is the name of the first smart and connected sliding bay window, launched in June 2020. Becoming WIBAIE, CAIB will also change its visual identity and graphic charter on all of its communication and sales tools (website , documentation, etc.).
2022 will also bring major launches of new products (pvc range, entrance doors, etc.) and major investments on its sites (new PVC line, expansion of the Alu plant, and new offices).
“We have been able to anticipate major changes in the market and in customer behavior in order to transform ourselves deeply. In recent years, CAIB has taken up the digital challenge and invented new services, imagined more aesthetic and ergonomic products, more technically efficient and ever more automatic and connected. From an industrial standpoint, our power and efficiency have increased and our investment effort will continue and increase. We are opening a new page in the history of the company with the ambition to always be a true reference in our profession! " Patrice Bondy, Managing Director of WIBAIE
“With the help of its customers, partners and employees, CAIB continues to prepare for the future of the window and door manufacturing and distribution business. The name WIBAIE is more explicit of our business universe than the previous one! And choosing the name of a product innovation, launched two years ago, is a sympathetic nod to the history of the Liébot group, because I remember that K LINE and MéO were also innovative products before becoming company names. " Bruno Leger, Managing Director of the Liébot Group
New name and new graphic identity
To symbolize and celebrate this key milestone in the history of the company, WIBAIE has chosen a new identity. The logo combines modernity, design and sobriety, like the products, while maintaining the historic colors of the company.
For Edith Chouteau, Operational Marketing and Communication Manager: “WIBAIE clearly identifies the activity of the company. The word BAIE designates the manufacture of joinery, our activity, and the WI illustrates our development efforts to design innovative products in line with new market expectations and the appetite for connected solutions that provide comfort and safety ”.