As part of this partnership, 17 BWT water fountains were recently installed in the grounds of the Jean Bouin stadium. The sports and administrative areas of the site (training rooms, lounges, changing rooms, dressing rooms, players' living space, etc.) are now equipped with AQA DRINK PRO fountains to reduce the environmental impact and eliminate single-use plastics. .
Become a model on social and environmental issues
With this new partnership, the Stade Français Paris, the first sports club to have recently obtained the committed CSR label from AFNOR on social responsibility, strengthens its desire for transformation in favor of responsible and sustainable commitments, a priority at the heart of its project. .
This approach reinforces the CSR commitment of the Stade Français Paris, closely linked to the club's development policy initiated in November 2019 and structured around three pillars: Train - Bring together - Innovate.
Thomas Lombard, General Manager of Stade Français, Paris said: “We are delighted with this agreement with the BWT group, leader in water technology on the European market, which reflects our common vision of the challenges related to environmental protection. This partnership is perfectly in line with the deployment of our CSR policy, with an innovative spirit specific to the Club's DNA. This new alliance will enable us to meet the challenges of tomorrow together and achieve our sustainable development objectives ”.
Players and staff will also be equipped with BWT water bottles used during training and recovery sessions. The ultimate goal is to eliminate all use of plastic bottles from the Jean Bouin stadium enclosure. The water distributed by this BWT fountain, with optimal health security, has the advantage of being enriched with magnesium, a source of well-being for the body thanks to its proven effects on stress reduction, sensation reduction. fatigue, the increase in general physical performance and the strengthening of the immune system.
The Bottle Free Zone concept
The installation of these water fountains on the site of the Jean Bouin stadium consolidates the mission and the message carried by BWT: Change the world - Sip by Sip. This aims to eliminate the use of single-use plastic, at every moment of everyday life, by alternative solutions (fountains, gourds, biodegradable cups, etc.).
Two of the main environmental issues are microplastics and CO2 emissions. For BWT, limiting their production is both a mission and a mandate, as it threatens the future of our planet. The elimination of single-use plastic bottles makes it possible to reduce the volumes of plastic waste and shorten transport distances while minimizing the environmental footprint. The concept of “Bottle Free Zone” aims to sustainably support the protection of our planet for future generations.
“We are proud to support a team as prestigious as Stade Français in its commitments to the planet. At BWT, we are particularly committed to the notion of sustainable development and do our utmost to uphold the values of social responsibility and conservation of resources. Our “Bottle Free Zone” philosophy allows us to move one step closer to that goal, every day, sip by sip for a better world. Thanks to our water enriched with magnesium we also contribute to the recovery of the players. " Adds Sebastien Marlier, Managing Director of BWT France.